Téa Obreht’s follow-up to her acclaimed début reframes narratives about the American West. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-07-29 07:09:27 UTC ]
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Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion... Continue reading at AdWeek
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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#print publications
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Virgin Books has bought a book that goes behind the scenes of the digital gaming phenomenon... Continue reading at The Bookseller
[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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#virgin books
Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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#growing faster
#ad spending
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Aurum Press has signed a book on cyclist Dieter Wiedermann, an East German sports star who... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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#aurum press
Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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#early days
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An exhibition on New York's graffiti traces the history of the art form in the city, a Parisian museum shows how immigrants helped shape comic books worldwide - and other stories from the world of arts. Continue reading at BBC World
[ BBC World | 2013-10-24 00:00:00 UTC ]
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#art form
Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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#united front
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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#native ads
Clay Risen, author of the guidebook American Whiskey, Bourbon & Rye talks about nostalgia and character. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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Perhaps the most remarkable aspect of Morrissey’s Autobiography, which Penguin published in the United Kingdom and the rest of Europe last Thursday, is that it exists at all. It has been rumored roughly forever. As recently as September, the Atlantic put together a convincing case that its... Continue reading at Slate
[ Slate | 2013-10-22 00:00:00 UTC ]
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#lead singer
#imminent publication
Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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#recent survey
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Researchers from the World Association of Newspapers and News Publishers (WAN-IFRA) spoke with online editors and community managers at 104 news organizations from 63 countries to help assemble a report written by Emma Goodman about what works and wh ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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#community managers
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Profile is to republish a short story by Alice Munro, winner of the Nobel Prize in Literature, to... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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#nobel prize
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The first Canadian winner, Alice Munro has published nothing but short stories in a 50-year career. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
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#50-year career
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Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller
[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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#sarah hall
The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her experiences in "My Story," a memoir published this week by St. Martin's.The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-07 00:00:00 UTC ]
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When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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The good news: According to a new report from the National Endowment for the Arts, more than half of American adults read books for pleasure in 2012.The good news: According to a new report from the National Endowment for the Arts, more than half of American adults read books for pleasure in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-30 00:00:00 UTC ]
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#short stories
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