Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a rotating cast of speakers from brands like Chobani and MoMA. The new media offering is called Roundel, a name derived from Target’s iconic—and undeniably round—bullseye logo. The division is a rebranding of the network the retailer first debuted in 2016. By using its own first-party customer data, Target says it can offer advertisers—including brands it does not sell on its own shelves—a compelling proposition for reaching new customers. Roundel is “more than just buying ads on Target.com,” says Kristi Argyilan, who was recently named president of Roundel, adding that the company is already seeing “enormous interest” from brands. She said the network will help advertisers “market to a real group of consumers.” The business includes ad inventory on display, social, audio and linear TV. Rather than use Nielsen ratings when assessing TV inventory, Argyilan says Roundel will use its customer data to determine which programming might be right for an advertiser. So far, Target has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek
[ AdWeek | 2020-03-11 14:48:44 UTC ]
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World Book Day smashed its Share a Million Stories target within 24 hours of the event, with 1,218,230 stories shared by Friday 9th March. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 08:50:21 UTC ]
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Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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What could be better than Harry Potter or Target? The answer is, of course, Harry Potter at Target. Over the ... Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:32:47 UTC ]
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The merger of GateHouse Media and Gannett is now final, creating the largest newspaper publisher in the nation and raising concerns about the industry’s future. Continue reading at The New York Times
[ The New York Times | 2019-11-19 23:46:16 UTC ]
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Parent company Informa has said Taylor & Francis "continues to perform consistently", expressing confidence that it will hit its annual target of 2% underlying growth for the full year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 06:30:02 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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