Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a rotating cast of speakers from brands like Chobani and MoMA. The new media offering is called Roundel, a name derived from Target’s iconic—and undeniably round—bullseye logo. The division is a rebranding of the network the retailer first debuted in 2016. By using its own first-party customer data, Target says it can offer advertisers—including brands it does not sell on its own shelves—a compelling proposition for reaching new customers. Roundel is “more than just buying ads on Target.com,” says Kristi Argyilan, who was recently named president of Roundel, adding that the company is already seeing “enormous interest” from brands. She said the network will help advertisers “market to a real group of consumers.” The business includes ad inventory on display, social, audio and linear TV. Rather than use Nielsen ratings when assessing TV inventory, Argyilan says Roundel will use its customer data to determine which programming might be right for an advertiser. So far, Target has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 22:09:18 UTC ]
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A Cambridge Analytica whistleblower on the ruthless visionaries who traffic in our information. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 13:20:00 UTC ]
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A pair of friends crowdfunding to build the “best non-fiction book club in the world” have surged past their £100,000 target. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 18:14:15 UTC ]
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Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Margaret Atwood’s literary agent Karolina Sutton of Curtis Brown has revealed how the agency was besieged by a “carefully orchestrated” campaign by cyber criminals attempting to obtain The Testaments manuscript which “carried on daily for months”. Continue reading at The Bookseller
[ The Bookseller | 2019-09-06 04:22:04 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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The latest novel from the man behind Lemony Snicket is a satire that’s missing some key ingredients. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 13:00:00 UTC ]
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In a filing this week, Audible has agreed to exclude titles from a group of major publishers from its Captions program until a recently filed copyright lawsuit is resolved. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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Literary agents are gatekeepers of the publishing industry, and more than 50 literary agents and editors will be listening to pitches at the 2019 Writer's Digest Annual Conference as part of its popular Pitch Slam program. Here are a few Pitch Slam agents who have been featured on Publishing... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-14 13:31:11 UTC ]
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At the Frankfurter Buchmesse, a "Focus: Film" networking sequence will include a pitching session for books with potential for screen development. The post Frankfurter Buchmesse Calls for ‘Revolutionary’ Book Pitches for Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 05:30:30 UTC ]
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New Scottish indie press Haunt has passed a Kickstarter target for its first publication, an anthology of diverse gothic fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 01:04:16 UTC ]
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DHH Literary Agency will host an event in Liverpool allowing aspiring authors to pitch their work direct to its team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-08 21:14:50 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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A new Scottish literary magazine from Golden Hare Books manager Julie Danskin and writer Heather Parry has sailed past its Kickstarter target. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 14:37:35 UTC ]
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Content is everywhere. In fact, there is an overabundance of content out there at the click of a button or the swipe of the screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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Imagine that you are a character from a classic tale pitching your memoir to a literary agent. You know that it will become the next bestseller. Write your query letter, story synopsis, or elevator pitch to the agent. The post It’s My Story and I’ll Pitch if I Want To by Cassandra Lipp appeared... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-16 09:00:28 UTC ]
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Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 04:52:05 UTC ]
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