Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out this could harm publishers of mainstream content. John Barnes, managing director of Incisive Media, said it is the responsibility for each publisher to educate readers on the role advertising plays in funding free content. The post Study: More than half of all ad blocker users would disable them to read content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-01 00:00:00 UTC ]
News tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes

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OPA Study Reveals Attitudes of Today’s Tablet User

New York, NY − June 18, 2012 − The Online Publishers Association (OPA) has released “A Portrait of Today’s Tablet User – Wave II,” a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet user

One third of Brits now e-reading, says Bowker study

Nearly a third of British adults (31%) say they are likely to buy an ebook in the next six... Continue reading at The Bookseller

[ The Bookseller | 2012-05-15 00:00:00 UTC ]
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Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget

[ Engadget | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #audio books #breaking news #live tile

First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared

Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store

Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #mixed results #conde nast

Study Says Tablet, E-Reader Users Haven’t Given Up Print

Men more likely to own tablets, women more likely to own e-readers according to GfK MRI. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gfk mri

Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #find ways #ad technology

De Los | Reads: 9 books to read during the holidays by Latinx authors

If you want inspiration for the new year, the nonfiction section has a self-care title that promises a meditative reading and a graphic novel about the Latinx leaders who changed the history of the U.S. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-13 18:42:26 UTC ]
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‘Didn’t read it, will not read it’: Harry and Meghan of little interest to Montecito neighbours

The world’s fastest-selling memoir is merely an episode in a soap opera in the Sussexes’ adopted Californian hometownOn the day Prince Harry’s controversial, headline-grabbing memoir Spare officially became the fastest-selling non-fiction book in history, the bookstore in his adoptive hometown... Continue reading at The Guardian

[ The Guardian | 2023-01-21 14:25:09 UTC ]
More news stories like this | News stories tagged with: #soap opera #santa barbara #bookstore #non-fiction book #memoir

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make

New Right to Read Bill Expands School Library Access, Students’ Rights to Read

The Right to Read Act was introduced in Congress October 6. Here's what it is and how it could impact libraries and book bans nationwide. Continue reading at Book Riot

[ Book Riot | 2022-10-10 14:39:31 UTC ]
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2 great thrillers to read now -- and 2 for your summer reading list

Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post

[ The Washington Post | 2022-05-14 12:00:14 UTC ]
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Reading Short Stories is Helping Me Fall in Love With Reading Again

Inspired by another Rioter's bookish rituals, I'm trying my own. I wake up earlier than usual to enjoy a slow morning reading short stories. Continue reading at Book Riot

[ Book Riot | 2021-11-18 11:36:00 UTC ]
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The Reading Agency reveals 2022 Quick Reads covers

The Reading Agency has unveiled the covers for its 2022 Quick Reads titles, written by the likes of Paula Hawkins, Graham Norton and Alex Wheatle. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 07:14:30 UTC ]
More news stories like this | News stories tagged with: #reading agency #paula hawkins #graham norton #alex wheatle

Why read what everyone else is reading? A guide to this season’s hidden gems.

Our critic’s picks include a new edition of “Chitty Chitty Bang Bang” and a biography of Whistler. Continue reading at The Washington Post

[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Read Harder: Read A Horror Book Published By An Indie Press

You will scare yourself silly with these chilling horror books published by an indie press. Continue reading at Book Riot

[ Book Riot | 2020-01-10 11:33:18 UTC ]
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Read Harder: Read a YA Nonfiction Book

Read Harder Challenge participants, and anyone looking for broader reading horizons, we've got your recommendations for the YA nonfiction book task. Continue reading at Book Riot

[ Book Riot | 2019-12-04 11:32:54 UTC ]
More news stories like this | News stories tagged with: #read harder #nonfiction book