Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out this could harm publishers of mainstream content. John Barnes, managing director of Incisive Media, said it is the responsibility for each publisher to educate readers on the role advertising plays in funding free content. The post Study: More than half of all ad blocker users would disable them to read content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-01 00:00:00 UTC ]
News tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes

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Up Your Reading Game With These Book Reading Accessories

You can make your reading experience *even better* with these great book reading accessories. Continue reading at Book Riot

[ Book Riot | 2019-11-15 11:38:51 UTC ]
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Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
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Where do you read books? I read at the mall.

Books are about people. Reading while you’re around them is a useful reminder of that. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 12:00:00 UTC ]
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National Poetry Day reading lists to feature YA reads

YA-themed books will feature on this year's suggested reading lists to celebrate National Poetry Day on 3rd October. Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 22:42:06 UTC ]
More news stories like this | News stories tagged with: #3rd october

Summer Reading Challenge kicks off as one in three parents say reading slips in holidays

One in three parents say regular reading with their children slips in the summer holidays, according to a Reading Agency survey ahead of this year's Summer Reading Challenge. Continue reading at The Bookseller

[ The Bookseller | 2019-07-12 00:23:25 UTC ]
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Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #bud light #ann-christine diaz #forwarded email #$110 million

If you read one Mark Zuckerberg takedown today, read this one

Facebook cofounder Chris Hughes has harsh words about Facebook and its founder. Thursday morning, the New York Times published an op-ed by Facebook cofounder Chris Hughes that pulled no punches. Hughes’s message was right there in the headline: “It’s time to break up Facebook.”Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-05-09 00:00:00 UTC ]
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Sharjah Children’s Reading Festival: ‘Making Reading a Lifelong Habit’

Devised as a highly participatory hub of more than 2,500 events, the Sharjah Children's Reading Festival opens in the coming UNESCO World Book Capital. The post Sharjah Children’s Reading Festival: ‘Making Reading a Lifelong Habit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-17 00:00:00 UTC ]
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Scholastic’s New ‘Kids & Family Reading’ Report: Reading Aloud Is Up

Scholastic's biennial Kids & Family Reading Report finds American families are reading books aloud to their children more often. The post Scholastic’s New ‘Kids & Family Reading’ Report: Reading Aloud Is Up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-28 00:00:00 UTC ]
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Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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The Reading Agency receives £120,000 to evaluate Summer Reading Challenge

The Reading Agency is planning an evaluation of the Summer Reading Challenge after receiving an award of £120,000 from Arts Council England. Continue reading at The Bookseller

[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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Obama shares his June reading list, but don't expect any beach reads

Former President Obama is out of office but he’s keeping up on politics and social issues with the books he’s reading. Obama shared a list of books he's been reading on Facebook on Saturday. The list is long on intellectual nonfiction and short on anything that could be described as a beach read.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #american society #digital content

Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Reading Agency aims to maintain reading challenge numbers

The Reading Agency is hoping to maintain participant numbers in this year’s Summer Reading Challenge, the theme of which is The Beano. Continue reading at The Bookseller

[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily roundup #keeping track #video ads #limited test #journal notes

‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
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Naming Itself a Free Reading Zone, Zagreb Launches ‘Croatia Reads’

Just launched this month, Croatia's 'free reading zone', funded by government and private donors, is intended to offer thousands of free ebooks to residents and visitors. The post Naming Itself a Free Reading Zone, Zagreb Launches ‘Croatia Reads’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-15 00:00:00 UTC ]
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Read On. Get On. coalition calls for new national measurement of reading

Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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