Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Much has been made of readers reverting to traditional and trusted media sources in an era of ‘fake news’, a claim borne out by BookScan figures. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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The number of authors of colour publishing YA books has declined since 2006, a new study has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Study finds that fewer books for young adults by black and minority ethnic authors have been published in the UK since 2010, despite rise in diversity initiativesDespite a raft of diversity initiatives, the percentage of young adult books written by black and minority ethnic (BME) authors has... Continue reading at The Guardian
[ The Guardian | 2018-07-27 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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The Economist Group is nearing a deal to sell CQ Roll Call to SaaS firm FiscalNote in exchange for an 18 percent stake in the company, according to an announcement released Wednesday. Expected to be finalized later this year, the proposed deal would see the London-based publisher become the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
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The Schottenfeld Management Corp. has acquired over 4.1 million shares of Barnes & Noble and says in a filing that it has already talked to the retailer about actions it can take to improve shareholder value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Pan Macmillan is to publish the "definitive account" of the events that led to the poisoning of Russian double agent Sergei Skripal and his daughter. Continue reading at The Bookseller
[ The Bookseller | 2018-07-18 00:00:00 UTC ]
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Today, Netflix announced the first TV shows and movies based on comic book writer Mark Millar's properties. Netflix will add two television series and three movies to its original programming. Continue reading at Engadget
[ Engadget | 2018-07-17 00:00:00 UTC ]
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Facebook announced last month that it was funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, and the first slate of those shows will begin streaming Monday, July 16. Head of global news partnerships Campbell Brown and product manager... Continue reading at AdWeek
[ AdWeek | 2018-07-12 00:00:00 UTC ]
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The American Library Assn. is under fire for a new policy that will allow hate groups to meet in their facilities. Technically, the library group adopted an interpretation revision to its Library Bill of Rights that states that libraries should allow hate groups to use their facilities for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-11 00:00:00 UTC ]
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Healthcare industry publisher HMP has reached an agreement to acquire the Institute for the Advancement of Behavioral Healthcare (IABHC), including a pair of trade magazines and a suite of annual events, from Vendome Group for an undisclosed sum, the Malvern, Pa.-based company announced... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-10 00:00:00 UTC ]
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The Polari First Book Prize longlist shows that LGBT+ writing in the UK is "growing in scope and confidence,” the prize founder has said. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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MIT Press has created the Knowledge Futures Group, a joint initiative between the press and the MIT Media Lab. The group is intended to spearhead collaborative technology projects that will allow for easier and more widespread publishing and dissemination of digital scholarly and academic works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-25 00:00:00 UTC ]
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The University of Salford has struck a partnership with learning resources provider Aspire Engage, a division of JS Group. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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The political debate is paying off for publishers of political books, NPD's data indicates, with major titles leading a nonfiction boost that shows up not just in print but also in ebook sales. The post NPD Group Sees 32-Percent Rise in US Political Books, Year to Date appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Pan Macmillan has unveiled the regional shortlists for its Independent Bookshop Innovation Award, launched in February as part of Macmillan’s 175th anniversary celebrations. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Russian children's publisher Clever Media Group is looking to publish English-language titles in US and Canadian markets this autumn, accelerating its international expansion plans. The post Russia’s Clever Media Group Now Talking of September for North American Launch appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-13 00:00:00 UTC ]
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#canadian markets
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#post russia
After 21 years, Alabama-based Grand View Media appears to be exiting the publishing business. Group C Media—the New Jersey-based publisher of Business Facilities and Facility Executive magazines—announced last week its acquisition of Turf, Turf Design Build, and Tree Services magazines from... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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Audiobook downloads rose 22% to a record £31m sales last year, according to new figures released by the Publishers Association to mark the start of Love Audio Week. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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