Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
News tagged with:
#show appeared
Short story writer Eley Williams will be the keynote speaker at the fourth annual National Creative Writing Graduate Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#keynote speaker
Pan Macmillan has launched a significant pre-publication audiobook campaign to accompany the new novel in C J Sansom’s Shardlake series, Tombland. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pan macmillan
Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#brexit referendum
#restore trust
In many stand-out events at the Frankfurt Book Fair, one of the biggest topics is just how much women’s leadership has begun to surface this year. The post Download: Friday’s Frankfurt Book Fair 2018 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#biggest topics
#post download
The spectrum of international publishing was on display on the first day of the fair, from the CEO Talk with John Sargent to the new audiobook conference, and women writers from the Asia Pacific region. The post Download: Thursday’s Frankfurt Book Fair 2018 Show Daily appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#women writers
#audiobook conference
#john sargent
#ceo talk
#international publishing
#post download
HarperCollins UK c.e.o. Charlie Redmayne used his keynote speech at yesterday’s The Markets Conference in Frankurt to robustly defend HC’s global publishing policy, call on publishers to ramp up consumer insight and urge publishers to work better with existing retail channels. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer insight
#markets conference
#charlie redmayne
#harpercollins uk
#keynote speech
Japanese and Asian pop culture had a big presence in the exhibit hall floor at New York Comic Con at the Javits Center; while uptown at Pier 94 ReedPop launched a new anime and manga festival to mixed reviews from fans and exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mixed reviews
#manga festival
#javits center
#big presence
NEW YORK — Over 40 up-and-coming publishing professionals were honored at Folio:’s Rising Stars Awards Luncheon at the New York Hilton Midtown on Tuesday. The Rising Star Honorees are individuals who are making their mark and disrupting the status quo of magazine media, even in the early stages... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#managing editor
#telling stories
#features editor
Now in its 70th year, the Frankfurt Book Fair began this year with powerful statements from opening press conference speaker Chimamanda Ngozi Adichie, as well as deep market insights from experts at The Markets conference. The post Download: Wednesday’s Frankfurt Book Fair 2018 Show Daily... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#markets conference
#post download
#70th year
The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. The post Meredith is developing 10 original shows for Instagram’s IGTV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#youtube rival
#magazine publisher
#post meredith
Hachette UK chief executive David Shelley, spoken-word poet Sophia Thakur, executive digital producer Muki Kulhan, and trends forecaster Tracey Follows, are to headline this year’s FutureBook Live Conference. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#futurebook live
#keynotes announced
HarperCollins UK CEO Charlie Redmayne, in preparation for his keynote address at Frankfurter Buchmesse's 'The Markets' conference: 'It's ways of taking storytelling into new areas.' The post ‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#frankfurter buchmesse
#charlie redmayne
#keynote address
Hachette UK has promoted Lucy Hale to deputy c.e.o. of Hodder & Stoughton, Headline, John Murray Press and Quercus, while also creating a new UK group sales department led by Rob Manser, in an expanded role. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#expanded role
#hodder stoughton
#rob manser
#hachette uk
Two experts in education, artificial intelligence and new technologies will give keynote speeches for The Bookseller's EdTech Conference, held as part of FutureBook Live 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#artificial intelligence
There are no shortage of contenders to the throne being produced by Apple, Hulu, Netflix, HBO, and Amazon (especially Amazon!). Can anything match the drama and spectacle of the original? With the news that Netflix is creating a new TV series and film projects around C.S. Lewis’ children’s... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#arms race
#tv series
W F Howes general manager Miles Stevens-Hoare and Enders Analysis’ Joseph Evans are to join radio futurologist James Cridland as the keynote speakers at The Bookseller’s AudioBook conference, held as part of FutureBook Live 2018 (30th November). Continue reading at The Bookseller
[ The Bookseller | 2018-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#keynote speakers
#enders analysis
#audiobook conference
#keynotes announced
In charged political times and with the Kavanaugh Supreme Court hearings just ended, attendees at the Pacific Northwest Booksellers Association looked to books for clarity, diversity, and escape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-02 00:00:00 UTC ]
More news stories like this |
Higher sales, strong fall lists, and the addition of many first-time bookselling attendees combined to make this year's NEIBA trade show particularly strong. These turbulent political times also set the tone for many of the conversations and educational sessions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#educational sessions
#higher sales
#high energy
Peter Annett, events co-ordinator and lead fiction bookseller at Waterstones Richmond, is to join the MILD Group as events manager for Live Lit. Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#events manager
#mild group
While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#comic book
#augmented reality