Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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Avaaz uncovers 500 accounts using fake news to spread white supremacy messageA web of far-right Facebook accounts spreading fake news and hate speech to millions of people across Europe has been uncovered by the campaign group Avaaz.Facebook, which is struggling to clean up the platform and... Continue reading at The Guardian
[ The Guardian | 2019-05-22 04:00:20 UTC ]
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The Amazon Literary Partnership announced Monday that it was giving more than $1 million in grants to 66 literary nonprofit groups across the country, including nine in California. Amazon has awarded the grants annually since 2009, with the money going to small publishers, writing centers,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-21 17:40:00 UTC ]
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BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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Stephen Clarke is stepping down as group chief executive at W H Smith with high street m.d. Carl Cowling to take on the role, as the group reports strong sales in its latest report. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 07:15:56 UTC ]
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LEAP, the news media’s leading full-service provider of data-optimized omnichannel marketing solutions has been selected by Adams Publishing Group to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-17 19:45:47 UTC ]
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Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically. Continue reading at The Atlantic
[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
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ReedPop’s sixth BookCon, which immediately follows BookExpo, will be held at New York City’s Javits Center on Saturday, June 1, and Sunday, June 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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Paintings that dwell on parenthood and others inspired by trap. Plus, an experimental musical performance and portraits of artists. Here are six exhibitions and events to check out in the coming week: Daniel Gerwin, “All Joy and No Fun,” at River. A series of abstract paintings are inspired by... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-02 00:00:00 UTC ]
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Facebook Inc. unveiled a redesign Tuesday that focuses on the Groups feature of its namesake social network, doubling down on a successful but controversial part of the big blue app. It’s another sign that Facebook is moving toward more private, intimate communication. The changes, announced... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-30 22:05:00 UTC ]
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Denis O’Brien loses hundreds of millions in sale of Ireland’s biggest newspaper publisherIreland’s largest newspaper group has agreed to a takeover offer from the Belgian media group Mediahuis in a deal in which its largest shareholder, billionaire Denis O’Brien, will lose hundreds of millions... Continue reading at The Guardian
[ The Guardian | 2019-04-30 00:00:00 UTC ]
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The Motovun Group of International Publishers again joins the Frankfurter Buchmesse administration in offering an award for an illustrated book about film. The post Frankfurt and Motovun Group Issue Call for Illustrated Books About Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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Calling all “SpongeBob SquarePants” super fans: It’s game time. Viacom Digital Studios is creating a game show based on the popular animated series, the company announced Monday. The “SpongeBob Smarty Pants Game Show” will debut later this year on Facebook and the SpongeBob-branded YouTube... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-29 00:00:00 UTC ]
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Wayne Davies and Alex Allan will take up new roles at the recently unveiled Welbeck Publishing Group as group publishers in its Carlton Books division. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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[caption id="attachment_157303" align="alignright" width="150"] Lara Boro[/caption] Lara Boro has been named the next CEO of The Economist Group, ending a five-month search that began when current CEO Chris Stibbs announced his impending departure from the London-based publisher last... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. The post Conde Nast now has 28 shows on Snapchat, with plans for more appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Circle Media Group has sold its interest in one of Europe’s largest book printers, CPI, to a private investor, after less than nine months of ownership. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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The stage adaptation of Patrick Ness’ award-winning YA novel A Monster Calls has won an Olivier award in the ‘Best Family and Entertainment’ category. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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