Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
News tagged with:
#show appeared
More than 36 organizations from around the world have spoken out against a library book scanning program known as "controlled digital lending," dubbing the practice "systematic infringement." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#systematic infringement
Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook watch
In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book market
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#real world
#business products
#shared interests
#core focus
The Rathbones Folio Prize will increase its prize money to £30,000 after receiving renewed sponsorship. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#prize money
The newspaper publisher’s board said the $1.3 billion offer “is not in the best interests of Gannett and its shareholders.” But the fight for control is likely to go on. Continue reading at The New York Times
[ The New York Times | 2019-02-05 00:00:00 UTC ]
More news stories like this |
Pan Macmillan is marking three decades of publishing Ken Follett and his series The Pillars of the Earth by releasing new editions of 17 backlist titles and previously unseen archive material. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pan macmillan
BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tubular labs
#digital publishers
The Booker Prize Foundation said yesterday that it was "confident" of finding a new sponsor following the decision of the hedge fund company the Man Group to end its association with the Booker Prize and the Booker International Prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#booker prize
#man group
Man Group, which has sponsored the Booker Prize since 2002 - as well as sponsoring its International Prize from its beginning in 2005 - is to end its association with the prizes at the end of 2019. The Booker Prize Foundation said its trustees were "in discussion with a new sponsor and are... Continue reading at The Bookseller
[ The Bookseller | 2019-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#man group
Hedge fund firm says it plans to focus its resources instead on its diversity campaignThe Man Booker prize is searching for a new sponsor after the hedge fund company Man Group announced it was ending its 18-year relationship with Britain’s most prestigious literary award.The Booker Prize... Continue reading at The Guardian
[ The Guardian | 2019-01-27 00:00:00 UTC ]
More news stories like this |
“The demand for gender equality is growing louder, and it is coming from all over the world,” Gates told attendees at the opening of the ALA meeting. But progress is not inevitable, she warned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gender equality
The publishers of the three breakout stars of 2018—Gail Honeyman, Adam Kay and Heather Morris—make big inroads in the league table of publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adam kay
Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#nbc news
Walker Books Group will publish a new novel by Kate DiCamillo in the UK, the US and Australia. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kate dicamillo
Cath Burke, Sphere Fiction publisher and executive director of Little, Brown’s rights and audio teams, has been promoted to deputy managing director of Little, Brown Book Group. Continue reading at The Bookseller
[ The Bookseller | 2019-01-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cath burke
In recent years, technology companies have been under increasing pressure to be more transparent about the requests for data they receive from global governments. Firms such as Microsoft, Google and Facebook publish regular transparency reports, and Apple is no different. Now the company has... Continue reading at Betanews
[ Betanews | 2018-12-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ipad pro
#increasing pressure
#technology companies
#global governments
#apple launches
#data requests
Poet Kate Clanchy is to chair the judging panel for the 2019 Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-12-15 00:00:00 UTC ]
More news stories like this |
In Seattle, librarians will kick-start what figures to be a busy year with a slate of inspiring authors and speakers; a strong, future-oriented professional program; a host of awards and receptions; and a full slate of author signings and product demos in the exhibit hall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#exhibit hall
#author signings
#busy year
#melinda gates
Hachette Children’s Group (HCG) will next year publish a page in adult titles from The Orion Publishing Group asking the reader to encourage children to read. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#encourage children
#year publish
#adult titles
#promote children
#hachette children
#group hcg