Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Facebook Inc. housed dozens of cybercriminal groups that set up shop on the platform as online marketplaces to sell a variety of illegal services, such as stolen credit card information, account theft and spamming tools, a team of researchers found. Cisco Systems Inc.’s Talos security unit... Continue reading at Advertising Age
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
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Man Booker Prize winner Anna Burns and Guy Stagg are among the eight authors shortlisted for the £30,000 Rathbones Folio Prize with indie publishers dominating this year’s award. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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New works in an old mall and a show of avant-garde Japanese art from the ’80s and ’90s. Plus, Guatemalan masks, a pop-up show and an exhibition devoted to an unlucky anniversary. Here are nine exhibitions and events to check out in the coming week: New exhibitions at OCMA Expand. While their new... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-05 00:00:00 UTC ]
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Penguin Random House has acquired 30-year-old children's indie Little Tiger Group for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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Revenue rose 4% at Scholastic in the third quarter of fiscal 2019 over the comparable period a year ago, but higher costs caused the publisher to say its earnings for the full year will come in at the lower end of its forecast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-21 00:00:00 UTC ]
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Sally Rooney and Anna Burns have made the longlist for this year's Rathbones Folio Prize with 20 writers competing for the £30,000 prize. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Nurturing homegrown talent and publishing outstanding original works are the main goals at China Children’s Press & Publication Group (CCPPG) this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Pan Macmillan and Farrar, Straus & Giroux will publish a recently re-discovered full version of a "towering work of autobiographical fiction" from one of the giants of 20th-century Italian letters. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Pan Macmillan has scooped romantic comedy writer Alexandra Potter’s "uplifting" novel about the pressures of hitting 40 in an "Instagram-perfect" world. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
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Adam Kay’s This is Going to Hurt is the Weekly E-Book Ranking number one for a ninth time. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Will Smith is bringing his most iconic character back, but with a significant makeover. Smith announced that he's launching a children's book series featuring a character called the "Fresh Princess," a re-imagining of his character from the television series "The Fresh Prince of Bel-Air,"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-23 00:00:00 UTC ]
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The Society of Authors (SoA) has renewed its calls for TV companies to pay and credit historians and authors for their research work after a rise in complaints from members. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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NASA just released 168 pages of stunning images showing the planet's atmosphere, water, land, ice and snow from a satellite's perspective. For $53, you can buy a hardcover version of the book, simply titled Earth. Or you can accept the unavoidable tr... Continue reading at Engadget
[ Engadget | 2019-02-21 00:00:00 UTC ]
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Lee Quiñones has been making paintings in the studio for almost 40 years, but he always will be best known for graffiti. Emerging in New York City in the 1970s, the Nuyorican artist rose to prominence with massive, comic book-inspired subway car murals that carried his moniker, “LEE,” all over... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-19 00:00:00 UTC ]
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All Def Media and IMGN Media are producing three unscripted shows that will be distributed on YouTube, Facebook, Snapchat and Instagram's IGTV. The post All Def Media, Daquan publisher IMGN Media are now co-producing original shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-19 00:00:00 UTC ]
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Scoot over “Deadly Class” and “Black Lightning,” and make room in the crowded superhero arena for two new avenging TV series: Netflix’s “The Umbrella Academy” and “Doom Patrol” from DC Universe, a fledgling streaming service devoted to the comic book franchise. Both superhero dramas premiere... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-15 00:00:00 UTC ]
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