Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Hachette Children’s Group editorial director Jessica Tarrant has left the firm to join children’s audio start-up Yoto as its content director. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 20:18:35 UTC ]
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Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 06:45:47 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Brown’s essay collection ‘The Pretty One’ brings an emotional honesty to a subject too often ignored. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 19:00:00 UTC ]
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George Takei's graphic memoir "They Called Us Enemy" depicts his childhood years in an internment camp during World War II. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 17:37:01 UTC ]
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A roundup of key happenings at all eight shows, including panels and roundtables, author signings and mini-TED talks, and even a few pajama parties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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A new series of works by Milgram, Kierkegaard, Hoffer, Fromm and Nietzsche reveal the dangers of -isms. Continue reading at The Washington Post
[ The Washington Post | 2019-08-28 16:50:21 UTC ]
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Pan Macmillan has snapped up rights to two new major business books, with plans to publish in 2021. Continue reading at The Bookseller
[ The Bookseller | 2019-08-26 18:00:07 UTC ]
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Essex library campaigners are warning community groups could face an “unsustainable burden” of nearly £50,000 a year if they choose to run a local library service - and are calling on more to withdraw their offers to run local libraries. Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 21:57:18 UTC ]
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With the loss of the two award-winning publications, digital media got a little less brainy in the summer of ’19. Continue reading at The New York Times
[ The New York Times | 2019-08-17 18:10:31 UTC ]
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Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
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Hachette UK, Pan Mac and PRH are supporting a free careers fair for those aged 16 to 25 who may not have considered entering publishing before. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 05:26:22 UTC ]
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All photos courtesy of Hannah Colen. Held in Washington D.C., the Second-Annual Asian American Literature Festival took place this year at multiple locations including the Library of Congress, the Smithsonian Freer|Sackler Galleries, and kicked off at Franklin Park down the street from the Eaton... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-05 16:16:47 UTC ]
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Claire Bayliss has been appointed as group c.e.o. of The Book People, and has promised to spearhead a transformation at the company, saying it has become “invisible” in recent years. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 14:16:31 UTC ]
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The National Creative Writing Industry Day returns for the fifth year in November, with author Sharlene Teo as the keynote speaker. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 16:03:30 UTC ]
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Pan Macmillan has snapped up the autobiography of Shane "Shakey" Byrne, the most successful British Superbike Championship rider in history, in a three-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 00:46:31 UTC ]
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Over 40 student organisations in the US have urged the US Department of Justice to block the proposed merger of publishers Cengage and McGraw-Hill. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 03:41:22 UTC ]
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Only 37% of books published in Scotland over the course of 2017 were written by women, showing gender inequality is still “structural and persistent”, according to new research shared by pressure group ROAR. Continue reading at The Bookseller
[ The Bookseller | 2019-07-26 05:14:33 UTC ]
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A group of private foundations led by the J. Paul Getty Trust is set to purchase the complete photography archive of Johnson Publishing—which comprises some 983,000 photographs and 3.35 million unprocessed negatives from Ebony and Jet magazines dating back to 1948—after submitting a winning $30... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-25 17:18:02 UTC ]
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