Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Led by a solid quarter by Regnery, sales in Salem Media Group's publishing division rose 15.8% in the third quarter of 2019 over the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-18 05:00:00 UTC ]
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Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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The publishing arm of ReaderLink has enjoyed solid gains over the past four years.that ended this September. Tasker has been with ReaderLink since 2015, when he joined as v-p and publisher of Silver Dolphin Books, and since that time, PRPG has expanded through a series of acquisitions, as well... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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Penguin Random House's parent company Bertelsmann has expressed confidence it will meet its targets for the full year 2019, reporting a boost in group revenues for the first nine months of 3.3%. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 00:49:57 UTC ]
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This past summer, I stumbled across a link on social media to Chris Marker’s 1962 science fiction film La Jetée. For those who don’t know it, Marker’s miniature masterpiece—its running time is 28 minutes—mixes black-and-white stills with narration to tell the story of a man who circles back in... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-07 09:49:34 UTC ]
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Folio Literary Management has acquired the Emma Sweeney Literary Agency, effective January 2, 2020. The latter, founded in 2006, represented such authors as Sara Gruen and Edgar Cantero. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
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Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Chantal Noel has been appointed group rights director for Penguin Random House UK, after 11 years as rights director for Penguin. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 20:57:31 UTC ]
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Pan Macmillan non-fiction publisher Robin Harvie has a new leadership manual, Leadership Strategy and Tactics: Field Manual, by American ex-Navy SEAL Jocko Willink. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 14:20:16 UTC ]
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Eurospan has acquired academic and educational sales agency Transatlantic Publishers Group for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 14:49:34 UTC ]
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Crime writer Michelle Davies is moving from Pan Macmillan to Orion Fiction in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 07:46:25 UTC ]
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Hachette Children's Group has pre-empted a middle-grade series by J M Joseph in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 04:19:11 UTC ]
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The producer of STM and legal materials overtakes Pearson as the world’s largest publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Ex-Pan Mac c.e.o. Richard Charkin has joined private capital and mergers and acquisition specialists Trillium Partners as a senior advisor. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 20:33:04 UTC ]
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With a good summer and the beginnings of a strong fall, booksellers at this year's Pacific Northwest Booksellers Association annual trade show, were decidedly upbeat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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The Rathbones Folio Prize has brought forward its 2020 shortlist and winner schedule two months earlier than in previous years. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 02:57:15 UTC ]
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Sourcebooks has formed a new international sales group and hired Shawn Abraham as director of the new unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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Heartland Fall Forum, held for the first time in Cleveland, received high marks from both exhibitors and booksellers, who described it as a highly productive gathering of publishers, booksellers, and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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