Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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An extension through October of a ban on large public-facing events in Germany does not apply to Frankfurter Buchmesse, per trade association AUMA. The post Trade Show Association: Berlin’s Event Ban Does Not Apply to Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-18 13:13:45 UTC ]
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The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-18 04:01:34 UTC ]
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Young black men are often viewed through a criminal lens. A new book based on an 11-year-long study of adolescent men in a South African township upends the stereotypes. Continue reading at The Conversation
[ The Conversation | 2020-06-15 15:08:26 UTC ]
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Newspapers have endured tremendous change over the past few decades but perhaps no time stands out quite like what we’re Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-15 07:00:15 UTC ]
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The Book Industry Health Insurance Partnership announced an agreement with Lighthouse Insurance Group Solutions to provide its membership with information on health insurance options. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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Sarah Walden's Noodle Fuel has partnered with Little Tiger Group in a deal to create children’s non-fiction, activity and board books on an exclusive basis, just six weeks after launching. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 19:29:58 UTC ]
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Vesuvian Media Group announced plans to launch Rosewind Books, a romance media division focused on contemporary, historical, fantasy and holiday romance titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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So you want to read a Kindle book, but don't have a Kindle? Library physically closed? Here's how to read Kindle books on PC or Mac. Continue reading at Book Riot
[ Book Riot | 2020-06-05 10:40:56 UTC ]
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Snoop Dogg is producing the TV adaptation for Joe Ide's IQ detective series, after TV rights were initially snapped up in a seven-way bidding war by Alcon. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 14:06:32 UTC ]
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Bookstores across the country are expressing support for the protests against police violence by offering material support, promoting antiracism books, and encouraging people to shop at black-owned businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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Wren & Rook, an imprint of Hachette Children's Group will publish Sinead Burke's "empowering" non-fiction children's book Break the Mould: How To Take Your Place In The World. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 21:49:23 UTC ]
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HarperCollins and Pan Macmillan have said they won't attend Frankfurt Book Fair's physical event, scheduled to take place in October, while other UK publishers and agents say they are uncertain about whether to go. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 12:40:55 UTC ]
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Heartland Fall Forum, the joint trade show co-hosted by the Midwest Independent Booksellers and Great Lakes Independent Booksellers Associations has been postponed this fall, though there will be virtual events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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The transfer of the 2020 Australian Book Industry Awards arrives as a slickly edited, expertly produced video evocation of the usual onstage event, full of personality and comedy. The post The Australian Book Industry Awards’ Digital Show: Undaunted by COVID-19 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-20 16:56:37 UTC ]
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Pan Mac authors will embark on a 10-day virtual tour of high street bookshops this month with writers including Kate Mosse, Ann Cleeves and Prue Leith focusing on stores that mean something to them personally. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 12:59:10 UTC ]
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Ryan Chapman hosts Nerd Jeopardy, the online literary game show. Tonight Ryan is joined by Kristen Arnett, author of Mostly Dead Things, and Katie Whittemore, translator of Sara Mesa’s Four by Four. This week’s indie bookstore spotlight is on Magers & Quinn. Sign up for next week, May 20,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-15 15:43:54 UTC ]
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The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
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When Sylvia Beach, the New Jersey native who published Ulysses and opened Paris’ Shakespeare and Co. (“the most famous bookstore in the world”), died in 1962, Princeton University purchased and catalogued her papers. This trove of materials reveals, among other things, the reading preferences of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-08 19:46:30 UTC ]
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A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
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