Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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The Macmillan Children’s Publishing Group is closing Imprint, a move that will eliminate six editorial positions and three in marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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Wildfire will publish Mother Mother, the debut novel from DJ and broadcaster Annie Macmanus, popularly known as Annie Mac. Continue reading at The Bookseller
[ The Bookseller | 2020-10-11 19:57:39 UTC ]
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Pan Macmillan has published a diversity and inclusion action plan, featuring measures and targets to employ and publish more people of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 10:50:31 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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An open letter expressing “love and solidarity for the trans and non-binary community”, spearheaded by authors Kiran Millwood Hargrave and Daisy Johnson, has garnered support from more than 200 writers, including Malorie Blackman, Jeanette Winterson and Joanne Harris. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 14:25:47 UTC ]
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Delegates at The Bookseller Children’s Conference were told to avoid ‘copy and paste’ strategies when trying to diversify their companies. Cynthia Davies, founder of BAME Recruitment, giving the keynote today (1st October), said many companies want to run an inclusive recruitment process but... Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 12:19:39 UTC ]
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In the first major industry-wide environmental initiative in several years, the Book Industry Study Group, along with BookNet Canada and the U.K.-based Book Industry Communications, have formed the International Green Book Supply Chain Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
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This fall's independent bookstore regional trade shows started off last week with two big virtual fairs held by three organizations—and did so swimmingly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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A growing number of publishers and prominent authors have added their voices of support for Booker Prize-shortlisted author Tsitsi Dangarembga, who was arrested in Harare in July. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 09:46:55 UTC ]
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The T S Eliot Prize-winning poet Roger Robinson, Irish writer and broadcaster Sinéad Gleeson and novelist and short story writer Jon McGregor have been announced as judges for the 2021 Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 06:26:30 UTC ]
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Pan Macmillan has won a four-way auction for Broken Heartlands: A Journey Through Labour’s Lost England by Financial Times political correspondent Sebastian Payne. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 08:41:04 UTC ]
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Gordon’s novel spans decades, delving into a painful relationship between an art teacher and her student. Continue reading at The Washington Post
[ The Washington Post | 2020-09-14 09:14:57 UTC ]
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The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian
[ The Guardian | 2020-09-04 20:00:35 UTC ]
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In an interview with the 'Financial Times,' Thomas Rabe, chief executive at Penguin Random House's parent company, Bertelsmann, said he was interested in buying Simon & Schuster. Meanwhile, sources confirmed that, at a recent town hall meeting, HarperCollins CEO Brian Murray said HC was also... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Oxford University Press has appointed Lisa Attenborough as its new group communications director. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 03:02:21 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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Hachette Children’s Group has acquired two YA novels-in-verse from Dean Atta, including a "must-read queer romance" publishing in 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 01:40:21 UTC ]
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Pan Macmillan has netted a “perfect summer thriller” set in Tuscany by Lizzy Barber, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 18:19:51 UTC ]
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