Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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#digital content
The COVID-19 pandemic has meant sudden disruption for trade show and conference organizers, and its impacts are likely to persist long after the country reopens for business. Based on a survey of 164 executives, new data from the Center for Exhibition Industry Research sheds some light on how... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-30 04:58:00 UTC ]
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“Little Family” speaks to the plight of poor people in countries riddled with corruption and violence. Continue reading at The Washington Post
[ The Washington Post | 2020-04-28 16:54:34 UTC ]
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Ho Sok Fong is without a doubt one of the most lauded Malaysian short story writers working in Chinese. Since winning her first literary prize in 2002, she has authored two story collections, namely Maze Carpet and Lake Like a Mirror, both published in Taiwan. Lake Like a Mirror is now available... Continue reading at Electric Literature
[ Electric Literature | 2020-04-28 11:00:09 UTC ]
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Book groups are a massive force in the book world - but also a mystery. We don’t even know how many exist. Reading Groups for Everyone (which is part of The Reading Agency) has collated a list of 10,000 online and offline book groups in the UK. But academic surveys suggest that the real figure... Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 06:17:00 UTC ]
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Presenting duo Richard Madeley and Judy Finnigan are bringing a teatime book show to Channel 4 featuring virtual appearances by authors and celebrity guests during the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 19:53:54 UTC ]
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The best-selling author debuts ‘Seat at the Table’ tonight with guest Alexandria Ocasio-Cortez amid the looming threat of media layoffs. When author Anand Giridharadas started talking with Vice TV in early March about hosting a new primetime show that would riff on current events, he knew he... Continue reading at Fast Company
[ Fast Company | 2020-04-22 07:00:32 UTC ]
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The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-04-21 18:29:44 UTC ]
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Some writers make their books sing. Others, not so much. Here are titles to savor — and to avoid. Continue reading at The Washington Post
[ The Washington Post | 2020-04-14 13:00:00 UTC ]
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We surveyed nearly three dozen bookstores with more than a thousand years of bookselling experience between them to find out how the new coronavirus outbreak has altered the work that they do. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading at AdWeek
[ AdWeek | 2020-04-07 20:39:10 UTC ]
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Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
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NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer networking, is pleased to open entries for the annual Folio: Eddie & Ozzie Awards. The prestigious awards program celebrates excellence in content and design across the entire publishing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 00:10:07 UTC ]
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Bustle Digital Group, owner of a portfolio of digital media properties including Bustle itself, says it laid off two dozen Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:34:37 UTC ]
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Higher paid staff at Pan Macmillan have been asked to volunteer for a pay reduction and employees at its distribution arm will be furloughed as the publisher unveiled measures to help “safeguard” its business during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 10:15:37 UTC ]
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Author James Patterson is spearheading a group that includes Reese Witherspoon, Reese’s Book Club, the Book Industry Charitable Foundation, and the American Booksellers Association in an effort to raise millions of dollars to help save independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Bertram Group has sold its subsidiaries Erasmus Antiquariaat en Boekhandel BV and Houtschild Internationale Boekhandel BV to Casalini Libri SPA for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 12:50:11 UTC ]
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Under an agreement set to close April 30, HarperCollins will buy Egmont Books UK, Egmont’s book business in Poland, and the German unit Schneiderbuch. All three focus on the children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Out of the carnage of the Great Recession a decade ago, face-to-face events emerged as an increasingly attractive revenue source for media companies, a lifeline connecting buyers to sellers that seemed largely immune to the migration from print to digital and in many cases poised to benefit... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-27 16:58:59 UTC ]
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