Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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The new PA president, HarperCollins UK c.e.o. Charlie Redmayne, outlines the priorities of his tenure, during which the UK will officially depart the European Union. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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The National Coalition Against Censorship has joined more than 30 other prominent arts organizations in a friend of the court brief urging the Supreme Court to strike down the third version of the Trump travel ban issued in September 2017. The case is going before the court today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-25 00:00:00 UTC ]
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Some publishers complain about monetization on Snapchat, but NBCUniversal said with its Digital Content Lab, it's making real money there. The post How NBCU’s specialized unit makes shows for Snapchat and beyond appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-16 00:00:00 UTC ]
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Scandi psychological suspense novel A Nearly Normal Family has been won by Pan Macmillan in a six-figure deal for two books, while a number of publishers are bidding for UK rights to The Warehouse as London Book Fair draws to a close for 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-04-14 00:00:00 UTC ]
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Justin Adams, managing director of Connect Books (now Bertrams Group, following its purchase by investment company Aurelius in February), is to leave the company. Continue reading at The Bookseller
[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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The book trade has wrestled with its gender pay gap revelations this week, with the overall trend emerging that despite women forming more of the workforce in companies across the sector, it is men who dominate the most senior positions and attract the highest pay and bonuses. Continue reading at The Bookseller
[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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Penguin Random House has named Madeline McIntosh to the newly created position of CEO of Penguin Random House US, and promoted Allison Dobson to president of Penguin Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-05 00:00:00 UTC ]
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International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek
[ AdWeek | 2018-04-05 00:00:00 UTC ]
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'Challenging all assumptions of the past' may be only the beginning of life after the digital disruption, Tom Goodwin says. And when he speaks at London Book Fair's Quantum Conference, he'll be talking about the 'share-of-attention' dilemma. The post London Book Fair’s Quantum Keynote: Tom... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-03 00:00:00 UTC ]
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Members of the Folio Prize Academy have spoken out against the Man Booker Prize's expanded eligibility criteria, with author Tessa Hadley suggesting British and Commonwealth writing has become “lost in the margins” of US fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-03-28 00:00:00 UTC ]
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In a contentious turn of events, the Rathbones Folio Prize shortlist announcement prompts criticism of the Man Booker Prize for Fiction, while the Rathbones prize, itself, admits US entries, as the Booker does. The post The Rathbones Folio Prize Shortlist Is Announced, as ‘Evolved’ Booker Debate... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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Scottish author Claire McFall’s Ferryman trilogy has sold in 14 territories since the film rights were bought by Legendary Entertainment in January, says Ben Illis, founder of the Ben Illis Agency. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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At a special ceremony during the Bologna Book Fair, Macmillan and 21st Century Publishing Group celebrated a new rights deal for Chinese author Cao Wenxuan's book, 'Summer'. The post Macmillan Buys US Rights to Cao Wenxuan’s Latest Book from 21st Century Publishing Group appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-27 00:00:00 UTC ]
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Pay gap is the biggest of any UK media organisation to have reported official figures to dateWomen working at Telegraph Media Group (TMG) get paid 35% less than men on average, the biggest gender pay gap of any UK newspaper publisher or broadcaster to have reported official figures to date.Nick... Continue reading at The Guardian
[ The Guardian | 2018-03-26 00:00:00 UTC ]
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Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-23 00:00:00 UTC ]
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GMG received legal letter from Facebook day before Observer report on mass data harvestingIssuing a warning to the Guardian Media Group ahead of its publication of an exposé of mass Facebook data harvesting was not the wisest move, one of the social networking giant’s senior executives has said.... Continue reading at The Guardian
[ The Guardian | 2018-03-23 00:00:00 UTC ]
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Pan Macmillan will publish a standalone novel from US fantasy author Naomi Novik inspired by ‘Rumpelstiltskin’. Continue reading at The Bookseller
[ The Bookseller | 2018-03-22 00:00:00 UTC ]
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Pan Macmillan will re-publish books from the Kate Fansler series, penned by American feminist and academic Carolyn Gold Heilbrun under a pseudonym. Continue reading at The Bookseller
[ The Bookseller | 2018-03-22 00:00:00 UTC ]
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