Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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It looks as though production is about to begin in Maryland on the sixth and final season of “House of Cards,” which has been rewritten to omit star and executive producer Kevin Spacey. A casting notice was published Friday on Facebook for the “first official photo shoot for Season 6” with a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-01-22 00:00:00 UTC ]
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Actress Scarlett Johansson, who is expected to be one of the featured speakers at Saturday’s Women’s March L.A., is the subject of a separate demonstration. The Palestinian American Women’s Assn. (PAWA) announced on its Facebook page that it was withdrawing from the march in downtown L.A. because... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-20 00:00:00 UTC ]
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Libraries body CILIP has called for a public inquiry to investigate whether the government knowingly issued contracts for the delivery of public services to a failing company following the collapse of Carillion. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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Pan Macmillan's creative director Geoff Duffield is leaving the publisher to found an author-brand agency, with Anna Bond taking on a "new and broader" role as sales and brand director. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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Topped by Margaret Atwood, the UK’s Top 10 bestselling authors of literary fiction last year features only one male writer, Haruki MurakamiFlying in the face of Norman Mailer’s infamous comment that “a good novelist can do without everything but the remnant of his balls”, Haruki Murakami was the... Continue reading at The Guardian
[ The Guardian | 2018-01-17 00:00:00 UTC ]
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Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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This year’s conference is sprinkled with publishing and writing stars. Here's the skinny. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-10 00:00:00 UTC ]
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Free speech groups have praised Little, Brown’s decision to release Michael Wolff’s tell-all book on Donald Trump’s presidency despite the UK’s strict libel laws and legal threats from the president. Continue reading at The Bookseller
[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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The unpredictable climate throughout the U.S. in December, both environmental and political, didn’t stop consumers from shopping at independent bookstores—and they have the sales to show for it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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The appointment of this boorish polemicist to the Office for Students will only confirm how toxic the current Tory brand is to younger votersToby Young has never been shy of self-promotion. He admits to possessing a “gargantuan” ego, writes frequently about himself and was famously the author of... Continue reading at The Guardian
[ The Guardian | 2018-01-03 00:00:00 UTC ]
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Pan Macmillan has paid tribute to the late American crime writer Sue Grafton as "a giant in her field" and "an amazing author" who "cared about her readers first and last". Continue reading at The Bookseller
[ The Bookseller | 2018-01-03 00:00:00 UTC ]
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If you've been putting off renting a film, buying an app, or downloading an ebook, you'll be glad to hear that it's sale time on the Google Play Store (again). That means all movie rentals now cost a buck, and the same goes for three episodes from TV... Continue reading at Engadget
[ Engadget | 2017-12-22 00:00:00 UTC ]
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Sandstone Press is to publish a "fascinating" memoir by first-time writer Tessa Fontaine who joined America's last travelling freak show as a way of coping with her mother's illness. Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform. The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-20 00:00:00 UTC ]
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Pan Macmillan has acquired Deborah Hewitt’s The Nightjar, a book for adult readers infused with magical adventure and Finnish mythology. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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Cory Iverson, the firefighter who was killed while battling the Thomas fire, died of burns and smoke inhalation, the Ventura County Medical Examiner Office said Saturday. Iverson, 32, was assigned to the blaze as a part of a strike team from the California Department of Forestry and Fire... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-17 00:00:00 UTC ]
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The Group Nine CEO talks about avoiding unrealistic investor expectations and why he's bullish on Facebook's promises for publishers. The post Group Nine CEO Ben Lerer’s 2018 outlook: ‘We’re entering a period of consolidation’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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