Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager... Continue reading at AdWeek
[ AdWeek | 2017-12-15 00:00:00 UTC ]
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Tavis Smiley was to narrate a stage production based on “Death of a King,” his 2014 book written with David Ritz. The touring show was canceled after accusations of sexual misconduct against Mr. Smiley. Continue reading at The New York Times
[ The New York Times | 2017-12-14 00:00:00 UTC ]
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In the latest of its moves amid East-European educational-sector interests, it proposes taking over publishing and distribution assets in Bulgaria. The post Germany’s Klett Applies To Acquire Bulgarian Publishing and Distribution Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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The publisher not only continues to print, but plans to increase the frequencies of four weeklies in 2018. The post Print is Still Very Much Alive at Bauer Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-01 00:00:00 UTC ]
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MI5 monitored author Kingsley Amis after an intercepted letter described him as a “very promising” member of the Communist Party while at Oxford, according to the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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Pan Macmillan has acquired two books from fantasy author Cassandra Clare in a seven-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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Pan Macmillan is launching the next season of its Twitter book club with a new partner, Falkirk Community Trust Libraries, during Book Week Scotland. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company
[ Fast Company | 2017-11-27 00:00:00 UTC ]
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Hearst Magazines Digital Media has set up a development team to meet Facebook, Snapchat and other platforms' demand for TV-quality shows. The post Hearst has a 5-person team to develop shows for platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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While many bricks-and-mortar retailers have struggled financially in recent years, Hudson has filed the paperwork for an initial public offering it hopes to make in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Novelists Jim Crace, Nikesh Shukla and writer Kate Summerscale are to be the judges of next year's Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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The Atlantic.com taps a new deputy editor, Esquire names new literary editor, and more... The post Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-21 00:00:00 UTC ]
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MacX MediaTrans is the ultimate iPhone/iPad manager that lets users backup and transfer data between iOS devices and Macs in two ways. With cutting-edge tech, MacX MediaTrans delivers super-fast transfer speeds -- you can copy over 100 4K photos in just 8 seconds. SEE ALSO: Get 'Windows 10 for... Continue reading at Betanews
[ Betanews | 2017-11-17 00:00:00 UTC ]
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Bertelsmann, the majority owner of Penguin Random House, has reported a 6.4% year-on-year rise in its group profit to almost €700m for the first nine months of 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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Alex Reads, Rai, and Derek Owusu, the creators of the books and pop-culture podcast Mostly Lit, are to bring their live show to the FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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More than 200 members of the bookselling community gathered at the Southern California Independent Booksellers Association trade show October 27-28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-01 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Campaign group Voices for the Library is to disband due to the pressures of the workload on its members. Continue reading at The Bookseller
[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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The deadly wildfires that have displaced thousands loomed over the Northern California Independent Booksellers Association’s 2017 Fall Discovery Show, with one bookseller calling the event “very emotional." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-23 00:00:00 UTC ]
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