Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Penguin Random House this weekend took to the streets of central London to march in support of Pride, an annual event which this year marked 50 years since the decriminalisation of homosexuality in England. Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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Pan Macmillan has signed the “exclusive” inside story of the New Zealand All Blacks. Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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A theatre sketch show put on by graduates in Cambridge has received legal threats from Hachette UK for allegedly infringing its Famous Five trademark for the publisher's parody series Five Go. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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Italian investigative journalist and writer Roberto Saviano is returning to Pan Macmillan to publish his first two novels, about children's gangs patrolling the streets of Naples for the mafia. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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Bonnier Publishing UK has appointed Paul Gregory, former president and c.o.o. of Parragon, as the new chief executive of Igloo Books Group. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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The Association for Christian Retail (CBA) hosted its annual UNITE trade show in Cincinnati from June 27-30, with publishers reporting positive interactions but lower numbers of booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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#mixed reviews
As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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Cassandra Clare’s lawyer has sought a court order demanding sci-fi writer Sherrilyn Kenyon disclose evidence in the case over trademark infringement. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
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Musical.ly debuts its first original shows today -- the first of a few it will be rolling out over the coming weeks. The company has signed original content deals with entertainment groups Viacom, NBCUniversal and Hearst Magazines. Continue reading at Engadget
[ Engadget | 2017-06-16 00:00:00 UTC ]
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The industry sales report for 2016 found that total revenue for the industry fell 6.6%, compared to 2015. Based on sales from 1,207 companies that report to AAP, total revenue last year was $14.25 billion, down from $15.26 billion in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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The 2017 Licensing International Expo, held last month, highlighted the symbiotic relationship between books and licensed products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Amid cheers for YouTube stars and TV producers, BookCon 2017 pulls a big crowd and gets free books into eager hands, the follow to ReedPOP's BookExpo. The post Weekend at the Trade Show: BookCon Busies Up the BookExpo Floor in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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Wendy Friedman has been appointed as the new vice president, director of international sales for The Quarto Group. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Debuts and the latest releases from a number of heavy hitters—including John Grisham, Jeffrey Eugenides, and Jennifer Egan—were among the books being touted as the "big ones" of this year's BookExpo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
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Hisham Matar has won the first £20,000 Rathbones Folio Prize for his "profound and powerful" memoir The Return (Viking). Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
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Pan Macmillan has poached Ronnie "The Rocket" O’Sullivan after his debut, Framed, published last year with Orion. Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
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With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On BookExpo Wednesday: Pre-Show Programming Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-18 00:00:00 UTC ]
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The nonprofit Everytown for Gun Safety has recruited a group of book industry professionals--over 130 writers, illustrators, editors and agents--to speak out against gun violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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