Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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George R R Martin has confirmed he is working on four Game of Thrones prequel scripts with HBO, which will be new stories set in a "secondary universe". Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Celebrating this year's class of inspiring women who make magazine media a dynamic industry. The post Meet the 2017 Folio: Top Women in Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-16 00:00:00 UTC ]
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Following pressure from users, the social network introduced tools to stem the spread of false information. But the rollout has been rocky at bestWhen Facebook’s new fact-checking system labeled a Newport Buzz article as possible “fake news”, warning users against sharing it, something... Continue reading at The Guardian
[ The Guardian | 2017-05-16 00:00:00 UTC ]
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After the success of self-published authors like Andy Weir and EL James, Hollywood is scooping up the rights to books as fast as it can. But why – and is it always good for the author?After watching Quentin Tarantino’s Kill Bill, self-published author Mark Dawson was inspired to create his own... Continue reading at The Guardian
[ The Guardian | 2017-05-15 00:00:00 UTC ]
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Bertelsmann, which has a 53% stake in Penguin Random House, has reported 7% rise in group profit in its first quarter to almost €200m. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Professor Brian Cox and the team behind BBC Radio 4’s "The Infinite Monkey Cage" have signed a book deal with William Collins. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Pan Macmillan has bought six more books from thriller writer David Baldacci as the publisher bids to build the author's sales in the UK and internationally. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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After two Hollywood failures, 2000AD’s British publisher Rebellion is planning ‘one of the most expensive TV shows the UK has ever seen’ with Mega-City OneAfter two attempts to bring classic British comic character Judge Dredd to the big screen, the publishers of 2000AD have decided that the... Continue reading at The Guardian
[ The Guardian | 2017-05-11 00:00:00 UTC ]
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Sales rose 4.1% at HBG in the first quarter ended March 31, 2017 over the same period in 2016. The revenue gain was due to solid sales in HBG's Center Street division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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Pearson said it has plans to further reduce costs by $300 million, and it is also reviewing its strategic options for the K-12 courseware business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
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On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the... Continue reading at Fast Company
[ Fast Company | 2017-05-04 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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The Folio Prize-winning writer takes a single moment from american history and conjures his spellbinding first full-length fiction Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Quarto Iberoamericana addresses a market of up to 550 million Spanish-language citizens, as distribution channels are arranged to deliver translations. The post Quarto Group’s New Argentinian Partnership Creates a Spanish-Language Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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Pan Macmillan has acquired a book from YouTuber Jim Chapman, taking readers on a whistlestop tour of the universe, from the mind-blowing to the ridiculous. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize--and, more importantly, trust. That was the driving force behind IBT Media's decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it's why... Continue reading at AdWeek
[ AdWeek | 2017-04-27 00:00:00 UTC ]
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Quarto Iberoamericana will be overseen with Quarto Group's longtime partner, the Argentina-based Catapulta Editores. It will publish 20 books a year, starting in fall 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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B2B's shifting ad spend, a big promotion at Teen Vogue, and more news from around the magazine space. The post IBT Media Rebrands as Newsweek Media Group | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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