Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show

Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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PA launches Textbook Challenge as research shows resources are 'under-used'

The Publishers Association is launching a new campaign, The Textbook Challenge, after an independent survey found that 63% of primary and secondary teachers in English schools could be "making more use of textbooks" - while one in five don’t use them at all. Continue reading at The Bookseller

[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Riddell and Fletcher amongst WBD Show line-up

Children’s authors such as Tom Fletcher, Chris Hoy and the children’s laureate Chris Riddell have signed up to take part in next year’s ‘Biggest Book Show on Earth’, organised by World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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FutureBook's Molly Flatt signs debut deal with Pan Mac

Molly Flatt, associate editor for FutureBook and digital editor for Phoenix magazine, is publishing a debut novel, set between the cafés of Shoreditch and the wilds of Orkney, with Pan Macmillan. Continue reading at The Bookseller

[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Pan Mac's Pagan promoted to editorial director

Bella Pagan, senior commissioning editor at Pan Macmillan and Tor, has been promoted to editorial director at Pan Macmillan Fiction. Continue reading at The Bookseller

[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Folio’s Carroll service named Book of the Year

The Folio Society took home three British Book Design & Production Awards last night, including the ceremony’s top award, with a string of smaller and niche operations also lauded for their bold approaches to publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek

[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Hachette Book Group Sees Revenue Up Over 12% in Q3

The 12.9% gain in the quarter at HBG USA excludes results from the Perseus publishing group, which Hachette bought in March. HBG CEO Michael Piestsch said the purchase had a "sizable" and "positive" impact on the house's top line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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Fall Regional Bookseller Shows Full of Energy

The word most frequently used to describe this year's fall regional bookseller trade shows was 'energetic.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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The 2016 Folio: 100 — Up-and-Coming Trailblazers

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Up-and-Coming Trailblazers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — Director-Level Doers

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — Industry Influencers

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Industry Influencers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — C-Level Visionaries

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — C-Level Visionaries appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — Corporate Catalysts

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Corporate Catalysts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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NCIBA 2016: Booksellers Upbeat as Show Draws Bigger Crowd

This year's Northern California Independent Booksellers Association fall trade show saw an uptick in attendance as Calvin Crosby oversaw his first fall show as the group's executive director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Jay-Jay Harvey disappears from radio show and cancels book tour for two weeks

Radio star Jay-Jay Harvey has cancelled the next two weeks of her book tour after walking out on her show live on air. Continue reading at Stuff

[ Stuff | 2016-10-27 00:00:00 UTC ]
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NAIBA 2016: Children's Authors, Editors, Young Booksellers Make for an Energetic Show

Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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SCIBA Attracts 300 Attendees to Upbeat Show

Attended by 300 Southern California booksellers, teachers and librarians, authors, and publishing professionals, the show gave attendees what John Evans, co-owner of Diesel Bookstores, called “a sense of solidarity.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
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Download All 2016 Frankfurt Book Fair Show Daily Magazines

Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
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