Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Twenty years after the publication of Harry Potter and the Philosopher’s Stone, 2017 show promises ‘a journey to the heart’ of JK Rowling’s storiesIdeally positioned in King’s Cross, just a stone’s throw from the mythical beginning of the journey to Hogwarts on Platform 9 3/4, the British... Continue reading at The Guardian
[ The Guardian | 2016-08-08 00:00:00 UTC ]
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Pan Macmillan has acquired a stand-alone fantasy novel, The Never King, by Jon Abbot. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Organisations including PEN International have spoken out about the ‘grave impact on democracy’ caused by major crackdown on book tradeThe closure of 29 publishers by the Turkish government has been condemned by the international publishing community, which described the move as outrageous and... Continue reading at The Guardian
[ The Guardian | 2016-08-03 00:00:00 UTC ]
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Analysis of book reviews on Goodreads has revealed some intriguing patterns concerning authorship and the popularity of reviews among peers, reports Robert Blincoe. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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Hachette Book Group has announced a restructuring of its sales staff in the wake of its acquisition of Perseus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-27 00:00:00 UTC ]
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Pan Macmillan has given a handsome new look to the classics list it bought in 2015. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Richard Scrivener has joined the board of illustrations agency Bright Group International as non-executive director. Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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The Folio Prize Foundation has appointed former Fourth Estate associate publisher Minna Fry as its director of development. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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John Smith & Son Group has appointed David Marshall to its board as group commercial director. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Animal Media Group, an independent media and book production company that is looking to ramp up its presence in the book trade, has signed a two year distribution deal with Consortium. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
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Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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In a statement, America’s booksellers, publishers, and librarians expressed admiration for Lam Wing-kee and his defense of the right of the Chinese people to read the books they want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Pan Macmillan’s Leena Normington is leaving the company’s BookBreak YouTube channel after a year, with the publisher now recruiting for a new creative producer. Continue reading at The Bookseller
[ The Bookseller | 2016-06-14 00:00:00 UTC ]
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Robert Kirkman on the enduring attraction of zombies, why exorcism fascinates - and how he doesn’t let social media chatter drive him crazy There’s one thing that might surprise fans of Walking Dead creator Robert Kirkman, the comic book author and TV series writer and producer whose apocalyptic... Continue reading at The Guardian
[ The Guardian | 2016-06-05 00:00:00 UTC ]
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Pan Macmillan has signed science writer Steven Johnson to its non-fiction list, after acquiring Wonderland: How Play and Delight Made the Modern World, due to publish November 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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Support from presses of all sizes has been key to CI's success, but this year even more small presses than usual will be at the conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Cinemax's upcoming show Outcast will debut on Facebook Live in Europe and Africa tonight. Outcast is an adaptation of The Walking Dead creator Robert Kirkman's comic book series of the same name. Dealing with the supernatural and demonic possession,... Continue reading at Engadget
[ Engadget | 2016-05-20 00:00:00 UTC ]
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