Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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"I'm the 'say yes guy,' the inspiration guy," said Kwame Alexander, Newbery Medalist for 'The Crossover,' on the third and final day of WI 11 in Denver, at a breakfast keynote. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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Pan Macmillan has launched a new hardback classics imprint: Macmillan Collector’s Library. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran, The post Folio: Week in Review – January 23, 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-23 00:00:00 UTC ]
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The first ever "Suicide Squad" footage was an intense mix of DC Comics' greatest supervillains mugging to deeply dramatic music. But this first, official "Suicide Squad" trailer takes the gang in a whole new direction, a fun direction. Could this Warner Bros. comic book movie be channeling ...... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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As part of his Sunday morning presentation, consumer expert Martin Lindstrom, author of the soon-to-be-published Small Data: The Tiny Clues That Uncover Huge Trends, selected five booksellers for an onstage business review. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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#big impact
Five book industry organizations issued a statement expressing "extreme concern” about the mysterious disappearance of five employees of a Hong Kong publishing and bookselling company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Three years ago Amy Cuddy, a social psychologist and associate professor at the Harvard Business School, garnered a lot of attention for a TED Talk on body language and power posing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Hold off on making reservations for the City Section Division I championship basketball game between Fairfax and Westchester come March. Yes, those are the two favorites to reach the final, but Narbonne showed Saturday night in a 62-54 loss to Westchester that someone is going to have to play... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-27 00:00:00 UTC ]
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Fans of Cassandra Clare will be able to watch the TV adaptation of her bestselling series The Mortal Instruments (Walker Books) next month, as Netflix has announced a global release date, excluding the US, of 13th January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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Bertelsmann Education Group c.e.o., Kay Krafft, has been appointed to the Bertelsmann’s Group Management Committee (GMC), effective as of 1st January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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The number of Americans using adblockers will grow over the next three months, according to a report released today by Digital Content Next, a trade group representing online publishers. The study estimates that about a third of Amer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-10 00:00:00 UTC ]
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Adams Publishing Group, LLC has purchased the Defiance Publishing Co., LLC from Dix Communications. Dix Communications was represented by Cribb, Greene & Cope, a newspaper brokerage, appraisal, and consulting firm with offices in Montana, Virgini ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-10 00:00:00 UTC ]
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Man Booker Prize winner Marlon James says there are "huge sections of the population who don’t read because no one is telling the stories that they want to read". Continue reading at The Bookseller
[ The Bookseller | 2015-12-07 00:00:00 UTC ]
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Pan Macmillan has acquired Oprah Winfrey’s memoir The Life You Want, a book that uses her own story as the source of inspirational advice. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights from Jennifer Rudolph Walsh at WME and will publish the memoir in January 2017,... Continue reading at The Bookseller
[ The Bookseller | 2015-12-04 00:00:00 UTC ]
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BizWest Media LLC has sold The Wyoming Business Report to APG Media of the Rockies LLC. In the wake of the deal, the Wyoming Business Report became the sister publication to several community newspapers in Wyoming, including the Wyoming Tribune Eagle ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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The ebook market share in Germany shows slow growth in 2015, according to the German Publishers Association and research company GfK. The post Ebook Market Share in Germany Shows Slow Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
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Pan Macmillan has acquired the Dales Detective series by Julia Chapman following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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In a speech given at the launch of the Society of Chief Librarians' (SCL) Universal Learning Offer, culture minister Ed Vaizey highlighted the "valuable" role libraries play and praised the commitment of the “remarkable” number of campaign groups fighting to keep them open. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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