Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
News tagged with:
#show appeared
The mobile Web is exploding, growing doubly as fast as traffic to apps, according to comScore's latest mobile report. Monthly visitors to the top 1,000 mobile Web properties nearly tripled to 9 million people on average, the report shows. The rise in mobile traffic on smartphones opens a... Continue reading at Digiday
[ Digiday | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#report shows
#monthly visitors
#mobile web
Part MC, part provocateur, Anton will facilitate a special program for the publishing C-suite. The post Hanley Wood Vice Chairman Frank Anton Named to Lead Folio: CEO Summit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-22 00:00:00 UTC ]
More news stories like this |
The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adweek magazine
#media director
Michael Bloomberg, the publishing mogul and former New York City mayor, will pump $4.5 million into L.A.'s nonprofit arts scene over the coming two years, as part of a national initiative by his Bloomberg Philanthropies to help small and mid-size arts organizations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bloomberg philanthropies
#michael bloomberg
When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#target audience
#coming weeks
#investment bank
With publishers large and small putting on road shows, holding minifairs, and participating in major book events, and with chain bookstores and remainder sellers holding their own shows, there are plenty of opportunities for book lovers and content creators to congregate across Malaysia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content creators
#book lovers
#chain bookstores
#publishers large
#country spotlight
The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wide range
#publishing market
#book summit
Novelist Robert Harris has said that developing dedicated TV books programming is one of the ways in which the BBC can fight back against funding cuts. Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#funding cuts
#fight back
On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek
[ AdWeek | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#subject matter
#single day
#biggest topics
Folio's cornerstone awards program is returning to the Folio: Show! Join our team and hundreds of your magazine media peers to celebrate gorgeous design and uncompromising journalism. The post 2015 Folio: Ozzie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uncompromising journalism
What’s in store at the annual booksellers associations’ gatherings, which kick off the week of September 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this |
Folio's cornerstone awards program is returning to the Folio: Show! Join our team and hundreds of your magazine media peers to celebrate gorgeous design and uncompromising journalism. The post 2015 Folio: Eddie Digital Award Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uncompromising journalism
The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reading public
#fall show
#consumer day
Folio's cornerstone awards program is returning to the Folio: Show! Join our team and hundreds of your magazine media peers to celebrate gorgeous design and uncompromising journalism. The post 2015 Folio: Eddie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uncompromising journalism
Booksellers from across the country share standout books with strong regional ties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this |
Publishers will be using profit-and-loss statements to educate booksellers about their financial realities at this year's regional trade shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this |
Describe your role I have an unusual role in that I am a publicist and an editor, two jobs in one. As well as putting together PR campaigns, I also commission fiction for the Orion Fiction list and am looking for crime, speculative and reading group fiction for the commercial and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pr campaigns
#sam eades
Despite being set in the 1980s, David Simon’s new show seems spookily topical. It’s not the only TV series that has turned up in the right place at the right time...David Simon’s new series Show Me a Hero provides everything you might expect from a TV-maker with The Wire, Homicide: Life on the... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#non-fiction book
#tv series
We're looking for great stories for Publishing Perspectives' Frankfurt Book Fair Show Dailies, The deadline to pitch stories or editorial is September 10. The post Call for Stories: Frankfurt Book Fair Show Dailies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post call
#great stories
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jon stewart
#daily show
#tonight show