Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?" At Thursday's premiere event for Zuckerberg's new television show... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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Read about the implications of Brexit on publishing, copyright reform, an interview with author Nujeen Mustafa, and more news from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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#copyright reform
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Politics meets publishing at the 2016 Frankfurt Book Fair, with discussions of copyright, freedom to publish, and 'Europe and Islam'. The post Download: Thursday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
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Report finds average earnings for British authors are just £12,500, with legal protections among the worst in EuropeAs publishing prepares for the Christmas rush, with a blizzard of titles due for launch this week on “Super Thursday”, a European commission report has shown that life is less than... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
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#titles due
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With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Publisher Crystal Mahey-Morgan has been announced as a keynote speaker at next month’s 'Building Inclusivity in Publishing' conference. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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#building inclusivity
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The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age
[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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#attract advertisers
#individual components
The 22-year-old Great American Bargain Book Show has canceled its upcoming spring 2017 show and will close. SIBA, which was planning to merge its fall trade show with GABBS, will be moving ahead with its 2017 event, set for Atlanta on March 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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#moving ahead
The four keynote speakers who will headline The Bookseller’s digital publishing conference FutureBook have been announced as author Andrew Keen, Ogilvy & Mather’s James Whatley, Bonnier AB’s chief digital and technology officer Anki Ahrnell, and Eva Appelbaum, partner at Digital Talent @ Work. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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This year's Christmas special of Doctor Who will see the Doctor team up with a comic book superhero. Continue reading at BBC News
[ BBC News | 2016-10-07 00:00:00 UTC ]
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Springer Nature has appointed Tim Britton as managing director of the Open Research Group, replacing Sam Burridge who left the company at the end of April 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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#springer nature
Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
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#good job
MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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#bleacher report
Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.Mr. Boehle, a Bauer employee since 1986, is departing "to try new things," he said in a company statement. He will stay... Continue reading at Advertising Age
[ Advertising Age | 2016-10-03 00:00:00 UTC ]
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Proving that everything good and pure in this world will one day be snatched from us, the news broke this week that Mary Berry, the improbably named, immaculately coiffed cookbook author who has served as a judge on “The Great British Baking Show” since its inception in 2010, will be leaving the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-25 00:00:00 UTC ]
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#mary berry
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The little theater attached to the library in the town of Georgetown, Ontario, about a 45-minute drive west of downtown Toronto, is named for John Elliott, the father of Brenda Sisnett, president, CEO, and owner of the Georgetown Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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#downtown toronto
From the opening keynote with Zadie Smith to the closing lunch with Douglas Preston, the energy at the 43rd annual NEIBA fall conference never failed. In part booksellers were buoyed by a strong year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Sales of 'Harry Potter and the Cursed Child' helped add almost $70 million to Scholastic’s trade division in the quarter ended August 31, and drove a 104% jump in revenue in the company’s children’s book publishing and distribution group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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The live-action adaptation of “Ghost in the Shell” starring Scarlett Johansson as the cyberpunk-fighting cyborg just dropped its first bit of footage. No doubt manga, anime and genre fans everywhere will have something to say about this brief glimpse of the new dystopia. The first footage from... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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#live-action adaptation
Asking the question, 'How do we want to continue living together in Europe?' Frankfurt Book Fair's Weltempfang is a hub of debate and inquiry. The post The Trade Show in Political Times: Frankfurt’s Weltempfang appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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