Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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The Klett Group is Germany’s leading private provider of educational and continued education services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Gallimard was founded in 1911 by Gaston Gallimard, the grandfather of today’s president and CEO Antoine Gallimard, as Les Editions de la Nouvelle Revue Française (NRF). Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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French publishing company La Martinière was founded in 1992 by Hervé de la Martinière with an initial focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Relx Group is a provider of information solutions for professional in many industries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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The survey, published this month by Booknet Canada, found that Canadians prefer reading books in print. It also found that more are opting to do their reading on smartphones, or listen to audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPalâ, book their lodging with Airbnbâ and ride with Uber. Continue reading at Stuff
[ Stuff | 2017-08-18 00:00:00 UTC ]
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Oxford-based Christian publisher Lion Hudson has been sold to a new division of the AFD Group saving the jobs of the 15 remaining staff. Continue reading at The Bookseller
[ The Bookseller | 2017-08-17 00:00:00 UTC ]
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Michael Connelly's 'The Late Show' stayed on top of the iBooks bestseller list this week, followed by Lisa Wingate's 'Before We Were Yours.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-15 00:00:00 UTC ]
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It looks like we're not finished with deals between comic book creators and online movie studios. Hot on the heels of Netflix announcing its acquisition of Mark Millar's comic book empire Millarworld comes news from Amazon. The company now has a firs... Continue reading at Engadget
[ Engadget | 2017-08-11 00:00:00 UTC ]
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Late Wednesday night, Facebook announced the roll-out of its TV-like programming slate for its new vertical called Watch, which will feature original shows from dozens of publishers and companies. NASA, Mashable, MLB and more will produce episodic content for viewers to like, comment and keep up... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
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Michael Connelly's 'The Late Show' keeps its #1 slot on the iBooks bestseller list this week, and Jeannette Walls's backlist blockbuster, 'The Glass Castle,' returns to the top five. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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Pan Macmillan has signed up newspaper and magazine journalist Sandie Jones’ debut, a “dark domestic” psychological thriller called The Other Woman. Continue reading at The Bookseller
[ The Bookseller | 2017-08-08 00:00:00 UTC ]
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HBG charters a private bus for a 280-mile day trip, taking 26 editors and publishers (plus one reporter) on a sojourn from New York to bookstores in Rhode Island and Connecticut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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From content connoisseurs to dynamic disruptors, marketing masters, revenue generators, and visionaries—the Folio: 100 intersects consumer, b-to-b, regional, enthusiast and association publishing—big and small. The post Meet the 2017 Folio: 100 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-04 00:00:00 UTC ]
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Michael Connelly's 'The Late Show' landed at #1 on this week's iBooks bestseller list. Following Connelly was Daniel Silva with 'House of Spies,' and J.P. Delaney with 'The Girl Before' at #3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-03 00:00:00 UTC ]
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Pan Macmillan has bought two more books from psychological thriller writer, TV producer and script editor Michelle Frances. Continue reading at The Bookseller
[ The Bookseller | 2017-08-03 00:00:00 UTC ]
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New research from Arts Council England has explored the “important contribution” public libraries make to the well-being of older people. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Adrian Tchaikovsky’s Children of Time has been optioned for film by the producers behind the Hunger Games and the Twilight saga. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Pan Macmillan has bought two more books from thriller writer Fiona Cummins, whose debut Rattle published in hardback earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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