Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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Audio book streaming service Storytel has acquired Danish ebook and audio streaming service Mofibo for £10.36m (100m Danish crowns). Continue reading at The Bookseller
[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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Quercus has acquired a new historical novel and "epic love story" by Costa winner Stef Penney. Continue reading at The Bookseller
[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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Influx Press has acquired Attrib. and other stories, the debut short story collection from Eley Williams. Continue reading at The Bookseller
[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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Hurst Publishers has signed The Mayor of Mogadishu: The Story of Chaos and Redemption in the Ruins of Somalia by Andrew Harding, a former BBC Africa correspondent. Continue reading at The Bookseller
[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Picador is publishing an "epoch-making" history and inside story of the AIDS epidemic on World AIDS Day 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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Tracy Darnton, a graduate of the Bath Spa MA in writing for young people, has won this year’s Stripes YA Short Story Prize, run in partnership with The Bookseller’s YA Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-05-18 00:00:00 UTC ]
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When it comes to filling their worlds with characters positioned along the spectrum of good and evil, Veronica Roth, Melissa de la Cruz, Lauren Oliver, and relative newcomer Sabaa Tahir have it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Authors are basically storytellers who do their thing on the printed page (or on your favorite electronic device), instead of around the kitchen table or wherever people gather to swap stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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The Big Green Bookshop is to donate all profits from the sales of Harry Potter and the Cursed Child (Little, Brown) to local schools to enable them to buy books for their libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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The winner of the £10,000 Caine Prize will be announced at an award ceremony and dinner at the Weston Library, Bodleian Libraries, Oxford, on July 4. The post African Short Stories: Shortlist for 17th Caine Prize Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-13 00:00:00 UTC ]
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Beth Macy, the author of the New York Times bestseller Factory Man, is known for writing about marginalized people and outsiders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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A diverse literary lineup, from a children's book writer to a playwright and a well-known journalist, is coming to the Marlborough Book Festival this July. Continue reading at Stuff
[ Stuff | 2016-05-12 00:00:00 UTC ]
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Christine Sneed’s new story collection, The Virginity of Famous Men (Bloomsbury, Sept.), has been with her for a while. She first wrote a (different) story with that title about 12 years ago, but decided it wasn’t good enough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Social enterprise Bookdonors will be the headline sponsor of Scottish crime writing festival Bloody Scotland this year. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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