Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
News tagged with:
#social distribution
#key metric
#user experience
Storytel’s purchase of Sweden's second largest publishing house, Norstedts, was no surprise to the trade. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
More news stories like this |
Subscription audio- and ebook streaming service Storytel has bought Sweden’s oldest and largest publisher, Norstedts Förlagsgrupp, for £12.5m from Swedish co-operative union and retail group, KF (Kooperativa Förbundet). Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest publisher
#retail group
Biteback is to publish the story of charity Kids Company by its founder Camila Batmanghelidjh. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kids company
From Colm Tóibín’s Tuskar Rock to Fleet, One and Tinder Press, there seem to be more and more publisher subdivisions. Claire Armitstead finds out whyTowards the end of the noughties, Colm Tóibín bounced into the office of a London publisher clutching a fat Australian novel and insisting that he... Continue reading at The Guardian
[ The Guardian | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#atlantic books
Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#branded content
Counter to the reported plan at the time of Mofibo's buy by Storytel, the Danish subscription service's high-visibility business development lead, Nathan Hull, has announced he's leaving. The post Ebook Subscriptions: Nathan Hull Departs Mofibo, Following Storytel Buyout appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook subscriptions
#nathan hull
Actress Juliet Stevenson is to announce and narrate this year’s winning story at the RA & Pin Drop Short Story Award on 24th June. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this |
Biteback is to publish the story of the Mayor of London, Sadiq Khan's, "rise" to City Hall, entitled Sadiq: The Making of a Mayor and London’s Rebirth by political editor of the New Statesman, George Eaton. Continue reading at The Bookseller
[ The Bookseller | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sadiq khan
#city hall
#political editor
Welcome to Cover Story, a new PW column that looks at the art and science of book-jacket design. First up: 'The Mandibles: A Family, 2029-2047' by Lionel Shriver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cover story
#lionel shriver
Duckworth is to publish an examination of the crimes of William Dathan Holbert, who killed five American expats in Panama, entitled The Jolly Roger Social Club by Nick Foster. Continue reading at The Bookseller
[ The Bookseller | 2016-06-15 00:00:00 UTC ]
More news stories like this |
The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
More news stories like this |
One literary agent's story at this fourth iteration of the international conference was about selling 2,000 English-language titles into the Chinese market. Going the other direction? Not so easy. The post Illustrations, Design, and Above All Stories: China’s StoryDrive Asia 2016, Part 2... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agent
#international conference
#chinese market
Tales by Ali Smith and Chris Cleave are to contribute to a short story collection highlighting the “frighteningly common” experience of Europe’s refugees. Continue reading at The Bookseller
[ The Bookseller | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ali smith
#chris cleave
Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news sites
#twitter followers
#trinity mirror
'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#content management
Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#facebook live
#facebook feed
#created equal
Nothing says summer like lying on a beach and getting stuck into a good book. But what to read? A 19th century classic, or perhaps Murakami's latest surrealist tale? What about the fascinating story of how mobile provider EE came to be? Well, look no... Continue reading at Engadget
[ Engadget | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good book
#fascinating story
'Ebooks are essentially Web sites in wrappers. So what happens if you take the wrappers off?' One answer lies in the layered reading world of Strata, a digital storytelling project from Penguin Random House and a host of collaborators led by Dan Franklin. The post ‘Experiences and Story’: PRH’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#innovation appeared
#dan franklin
Jojo Moyes continues to show major mojo on the iBooks Bestseller list for the week ended May 25, as 'Me Before You' remains #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#week ended
#remains #1
Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content studio
#video content
#derek jeter
#social platforms
#broader strategy
#grow audience