Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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The Tale of Kitty-in-Boots, which remained unseen for a century, is already a bestseller – eight months before it reaches shopsBeatrix Potter’s long-lost story about “a well-behaved prime black Kitty cat, who leads rather a double life” has shot to the top of Amazon’s book charts months ahead of... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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A story by Potter titled 'The Tale of Kitty-in-Boots' was recently found and will be released by Penguin Random House in September. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-01-27 00:00:00 UTC ]
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Frederick Warne & Co, an imprint of Penguin Random House Children’s, will this September release a previously unpublished children’s story by Beatrix Potter, with new illustrations by Quentin Blake. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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The anonymity of six finalists in the running for the Costa Short Story Award has been lifted, revealing a novelist who made it into David Bowie's "Top 100 Must-Read books of all time". Continue reading at The Bookseller
[ The Bookseller | 2016-01-19 00:00:00 UTC ]
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Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares... Continue reading at AdWeek
[ AdWeek | 2016-01-14 00:00:00 UTC ]
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Urbane Publications has signed The Huntingfield Paintress, the debut novel by writer Pamela Holmes. Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
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"Digital publishing and the innovative energy inherent in technology empower us to rethink story and storytelling," writes the author Carol Buchanan. Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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Here are the 10 most-read technology stories published by Adweek in 2015: 10. These Are the Digital Trends Everyone in Tech and Advertising Needs to Know Mary Meeker runs digital investments for top Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, and every year she... Continue reading at AdWeek
[ AdWeek | 2015-12-29 00:00:00 UTC ]
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In this week's episode of the 'Geek's Guide to the Galaxy' podcast, author Fred Nadis talks about his book on sci-fi writer and editor Ray Palmer. The post When Good Science Fiction Fans Go Bad appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-26 00:00:00 UTC ]
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Photographer Léonie Hampton's documentation of her mother's struggle with obsessive-compulsive disorder is the Contrasto release, 'In the Shadow of Things.' That traditionally produced book now forms the basis of another work, Victoria Forrest's 'In the Shadow,' a photo-story app (iOS). Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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The book business looks ready to mark a second consecutive year of unit growth of print books. With one week to go in the year, unit sales of print books were up 2.8% compared to the same period in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
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From Family Christian Stores’ bankruptcy journey to Ben Carson’s apology for plagiarizing, here are PW’s top religion stories of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
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These are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-21 00:00:00 UTC ]
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This aspiring writer first started reading the Guardian when it was 20p in her students’ union and she’ll never forget meeting the writer of her favourite articleI am a 25-year-old aspiring writer at home with my husband and two cats, Florence and Tabitha, to keep me company. Originally from... Continue reading at The Guardian
[ The Guardian | 2015-12-18 00:00:00 UTC ]
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E.L. James surprised fans when she announced she would be releasing a fourth novel featuring the star-crossed, and occasionally tied-up, lovers in her Fifty Shades saga. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Stephen Fry will voice two classic detective stories exclusively for Audible. Fry, who voiced all seven of J.K. Rowling’s Harry Potter books, will voice The Coin of Dionysius and The Game Played in the Dark by Ernest Bramah, which features the blind detective Max Carrados who was first... Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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From food bloggers' cookbook picks to regional cuisine, these were PW's top cookbooks stories of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-16 00:00:00 UTC ]
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The graphic adaptations of 'How to Talk to Girls at Parties,' with art by Gabriel Bá and Fábio Moon, and 'Troll Bridge,' with art by Colleen Doran, will be released in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-14 00:00:00 UTC ]
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#dark horse
Aren’t we all kind of relieved this episode of "American Horror Story: Hotel" isn’t a flashback? After two consecutive backstory-heavy installments, the prospect of some small amount of forward momentum on existing storylines feels great. There’s probably not a self-help book for this. The... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-12-10 00:00:00 UTC ]
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