Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Medium, the publishing platform hatched by Twitter co-founder Ev Williams, has raised $57 million in a round led by Andreessen Horowitz. It’s the three-year-old company’s second funding round, and people familiar with Medi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-29 00:00:00 UTC ]
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Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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Spectator magazine profile shows Evgeny Lebedev in mixed light with glowing comments from celebrity friends but questions about the use of his papers for pet projects from detractors Independent and Evening Standard owner Evgeny Lebedev may be well known for his plush facial hair, but a... Continue reading at The Guardian
[ The Guardian | 2015-09-23 00:00:00 UTC ]
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Once content has been published online it's almost impossible to retain control and know who sees it or where it's distributed. A new solution from StoryCloud seeks to offer online content publishers control over how their material is consumed. Called Share By it provides user-controlled file... Continue reading at Betanews
[ Betanews | 2015-09-16 00:00:00 UTC ]
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While many cartoonists can be defined by a singular book or series, collections of their shorter, sometimes lesser-known works can more intimately reflect their artistic sensibilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-16 00:00:00 UTC ]
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Amazing! Can’t explain it. “We were one order short of reaching our monthly goal and received a huge, profitable order ‘out of the blue’ without ever making a sales call.” “I saw a business book protruding from a bookstore shelf, bought it, returned to my office, and then saw a copy of it on my... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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Take and Popular understand how magazines are fundamentally different from other media. The post Two New Magazine Launches Are So Good, You’ll Hear Music appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-09 00:00:00 UTC ]
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Portobello Books has acquired The Things We Lost in the Fire - a “chilling, compulsive” collection of gothic short stories - at auction. UK and Commonwealth rights to the collection, by Argentine writer Mariana Enriquez, were acquired by editor Anne Meadows from Sandra Pareja at Casanovas &... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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The dark, freezing woods of Sweden are the perfect breeding ground for terrifying tales of naughty children who get what they deserve. This week, Simogo -- the developer of beautifully macabre game Year Walk, and mysterious narrative experiences De... Continue reading at Engadget
[ Engadget | 2015-09-05 00:00:00 UTC ]
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Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-31 00:00:00 UTC ]
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We're looking for great stories for Publishing Perspectives' Frankfurt Book Fair Show Dailies, The deadline to pitch stories or editorial is September 10. The post Call for Stories: Frankfurt Book Fair Show Dailies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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More details and the book cover for Morrissey’s novel List of the Lost have been revealed, with publisher Penguin Press describing the title as “extraordinary”. The novel will be published in paperback on 24th September with an r.r.p of £7.99. Morrissey has released some cryptic details about... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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The Bear Who Went Boo!, about a cheeky polar bear cub, will be David Walliams’ next picture book, published by HarperCollins later this year. Children’s publisher Ann-Janine Murtagh said the book, which will be released 5th November in time for Christmas, is a “deliciously funny new tale”... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Seven Stories has delved into its own archive to put together a book about children’s illustration, which it will publish with Walker Books in October. Drawn from the Archive: Hidden Histories of Illustration is edited by Sarah Lawrence, Seven Stories’ collection director, who looks at the... Continue reading at The Bookseller
[ The Bookseller | 2015-08-25 00:00:00 UTC ]
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