Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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Peter James, Sharon Bolton and "Robert Galbraith" were among the authors honoured at the second annual Dead Good Reader Awards 2016 at the Theakstons Old Peculier Crime Writing Festival in Harrogate. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Both non-profit and for-profit bookstores are funding literacy programs through the sale of used books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Biteback Publishing is to release We Are Arrested: A Journalist’s Notes from a Turkish Prison by journalist Can Dündar. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Hodder & Stoughton is promoting Miranda Hart's new book, Peggy & Me, by collating stories about her fans' pets into a free companion ebook. Continue reading at The Bookseller
[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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A 1980s Brat Pack movie helped inspire the book-jacket concept for 'Still Here' by Lara Vapnyar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s is creating a series of books based on popular emojis, including one based on the poo symbol. Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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If you're looking for some new reading material on your Kindle or inside Amazon's reading app, you're in luck. The online retailer announced Singles Classics: a collection of essays and stories from "well-known authors" that were published in "top ma... Continue reading at Engadget
[ Engadget | 2016-07-19 00:00:00 UTC ]
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The Daughter of Odren will be published in new omnibus edition of the much-loved fantasy sequence to mark the 50th anniversary of The Wizard of EarthseaA story from Ursula K Le Guin’s world of Earthsea that has never been published in print before is due to be released to mark the 50th... Continue reading at The Guardian
[ The Guardian | 2016-07-15 00:00:00 UTC ]
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Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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The White Horse Bookshop is sponsoring the Richard Jefferies Society Writers’ Prize while the book trade is experiencing a “golden age of nature writing”. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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An event where five well-known New Zealand authors share stories about their lives has sold out, book festival organisers say. Continue reading at Stuff
[ Stuff | 2016-07-11 00:00:00 UTC ]
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Weidenfeld & Nicolson, the publishers behind the first UK edition of Lolita by Vladimir Nabokov (1959), is publishing a new book by Publishers Marketplace news editor Sarah Weinman about the abduction and tragic life of Sally Horner, thought to be the real-life inspiration for Lolita. Continue reading at The Bookseller
[ The Bookseller | 2016-07-09 00:00:00 UTC ]
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Faber & Faber is set to publish Paul Auster's first novel in seven years, an “epic" story of birthright and possibility titled 4 3 2 1. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Crowdfunding publisher Unbound has launched a "major" new £5,000 short story prize in celebration of its fifth birthday. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Jessie Greengrass has won the Edge Hill Short Story Prize 2016 for her debut collection, taking home the £10,000 main prize. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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From cutlines to Q&A’s, most brands could learn from what works. The post The Good and the Bad in the Art of Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-05 00:00:00 UTC ]
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Headline Publishing Group has acquired Laurie Frankel’s This is How it Always Is, a book about "a little boy who becomes a little girl". Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company
[ Fast Company | 2016-06-30 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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The 45-hour children's bookseller gathering in Orlando closed on a high note, in large part because of the energy and enthusiasm of booksellers and connections made thanks to the stories they brought with them and the authors presented throughout the institute. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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