Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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From the ever-changing terrain of Christian fiction to a preview of religion books getting big-screen adaptations, here are PW’s most-read religion and spirituality stories of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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Here are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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Rathbone Investment Management has been confirmed as the new sponsor of the Folio Prize, which will become the Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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Transworld is publishing a collection of Jack Reacher short stories in June 2017, set to be the first time all Lee Child's shorter fiction featuring Jack Reacher has been collected into one volume. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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Report in the Australian says property portal is buying ad space on pornographic and illegal download websites to inflate its audience figuresFairfax Media has accused News Corp of gutter journalism after the Australian claimed the company placed advertising for its property portal Domain on... Continue reading at The Guardian
[ The Guardian | 2016-12-12 00:00:00 UTC ]
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Author and illustrator Nicholas Allan, whose books include as Father Christmas Needs a Wee and The Queen's Knickers (Red Fox), is donating his entire archive to Seven Stories, the National Centre for Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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#books include
#father christmas
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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#ve rounded
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The newly formed Kadokawa Amarin partnership and its Phoenix publishing arm are in place to translate novellas and manga comics from Japanese to Thai. The post New Venture, Kadokawa Amarin, Translates Japanese Content to Thai appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-09 00:00:00 UTC ]
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Nicola Goode is leaving DK as head of sales to join Hachette Children’s Group in February as sales director. She replaces Jason McKenzie, who will be leaving the company at the end of January. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Audible is giving away a short story by Philip Pullman to help London commuters deal with the Southern and TfL strikes. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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A story collection smuggled out of North Korea - and translated by Man Booker International Prize-winner Deborah Smith - has been selected to receive a PEN Translation award from English PEN. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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The public vote for the 2016 Costa Short Story Award is now open and three shortlisted stories, selected from over 1,000 entires, are now available to read and listen to from the Costa Book Awards website. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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When Jayne Ann Krentz decided to take her 19th century Amanda Quick mysteries into the 20th century, the look of the novels needed a thoroughly modern update. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-29 00:00:00 UTC ]
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The Good Immigrant has been voted as the British public’s favourite book of 2016 at the Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Why a new era of multimedia storytelling, fueled by smartphones and powerful digital tools, means change for libraries and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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A new collection of essays by Philip Pullman was one of the highlights at a showcase presented earlier today (14th November) by David Fickling Books (DFB). Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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To encourage parents and kids to read together, Apple has debuted a new app for tvOS. The iBooks StoryTime app features "Read-Aloud" tool that narrates books and flips pages automatically. For the times when you'd rather read to your child yourself,... Continue reading at Engadget
[ Engadget | 2016-11-12 00:00:00 UTC ]
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