Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc. Financial terms were not disclosed. In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday. Continue reading at 'AdWeek'
[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with:
#martha stewart
#financial terms
#santa monica
#-based company
#$100 million
Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
More news stories like this | News stories tagged with:
#hate speech
Facebook’s latest report lays out the sheer scale of its battle against fake accounts, spam, and other abuses. Continue reading at Wired
[ Wired | 2019-05-23 21:09:55 UTC ]
More news stories like this | News stories tagged with:
#sheer scale
#fake accounts
Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget
[ Engadget | 2019-05-23 18:11:00 UTC ]
More news stories like this | News stories tagged with:
#hate speech
#facebook isn
#fake accounts
#pilot program
College students, book buyers and publishers are taking a renewed interest in the bad old days of interwar authoritarianism, as well as books about threats to the present. Several scholars have started a crowd-sourced website called the New Fascism Syllabus. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking notice
#college students
#book buyers
#renewed interest
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#included creatives
#leland maschmeyer
#brian collins
#paola antonelli
#senior curator
#founding director
#shankar vedantam
#radio show
#todd waterbury
#joy buolamwini
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#included creatives
#leland maschmeyer
#brian collins
#paola antonelli
#senior curator
#founding director
#shankar vedantam
#radio show
#todd waterbury
#joy buolamwini
‘Bojack Horseman’s’ A few episodes into Lisa Hanawalt’s new, terrifically funny animated series “Tuca & Bertie,” there’s a moment when a puffin in a pink suit calls a crowded auditorium to attention. In the process, she tidily summarizes the show’s twisted and (yet undeniably human)... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bojack horseman
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email marketing
#trojan horse
#dive deeper
#sales reps
#important part
For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awards season
Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. The post Conde Nast now has 28 shows on Snapchat, with plans for more appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat discover
#conde nast
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital products
#flat fee
We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent sources
Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience network
#year ahead
Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#launched today
#scribd subscribers
#audiobook formats
Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
More news stories like this |
Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#chinese market
#bestseller lists
The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
More news stories like this |
The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local publishers
Ade Adepitan and Cerrie Burnell are joining children’s literature collective Inclusive Minds to champion diversity and representation in books. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ade adepitan
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#broader strategy
#niche followings