Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc. Financial terms were not disclosed. In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday. Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

Other Publishing stories related to: 'Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content'

Review: Amandla Stenberg leads the charge in the been-there, done-that dystopia of ‘The Darkest Minds’

You’ve seen this future before. “The Darkest Minds” is the latest YA dystopian book series to get the Hollywood treatment, and it’s reached the point where there’s barely any effort to hide or tweak the commonalities: teens led by a charismatic unsung hero, superpowers, holding facilities, hunts,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-02 00:00:00 UTC ]
More news stories like this |

Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #third-party measurement

Fishwick urges public to read Greer's controversial essay On Rape with 'open mind'

Bloomsbury publishing director Michael Fishwick has urged people to read Germaine Greer’s controversial On Rape essay “with an open mind”, saying he hoped it would “provoke debate on this important topic”. Continue reading at The Bookseller

[ The Bookseller | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open mind #important topic

Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech

Post-Facebook, PinkNews launches on Snapchat Discover

Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat discover #high hopes

Magic Leap signs content deal with comics giant Grant Morrison

Magic Leap has teamed up with Scotland-based Square Slice Studios, which was co-founded by comic book industry veteran Grant Morrison, to create content for its mixed reality headset. You might know the prolific writer for his work with Batman and Al... Continue reading at Engadget

[ Engadget | 2018-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #create content #prolific writer

New SMP Mind-Body-Spirit Imprint Named St. Martin's Essentials

St. Martin's Press's new mind-body-spirit imprint, to be headed by Joel Fotinois, has been named St. Martin's Essentials and will release its first book next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-16 00:00:00 UTC ]
More news stories like this |

Snapchat moves beyond traditional publishing brands with latest partnerships

Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-10 00:00:00 UTC ]
More news stories like this |

Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad

HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wattpad appeared #harpercollins children

John Green and PRH launch Mind fundraising campaign

Penguin Random House Children’s has pledged to donate money to the mental health charity Mind as part of a fundraising campaign tied to John Green’s latest book Turtles All The Way Down. Continue reading at The Bookseller

[ The Bookseller | 2018-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green

Five Startups from Germany, Latvia, and Romania Chosen for 2018 CONTENTshift

When the five startups chosen for this year's CONTENTshift program in Germany pitch their respective offers at Frankfurter Buchmesse, they'll have been given three months of accelerator attention and support. The post Five Startups from Germany, Latvia, and Romania Chosen for 2018 CONTENTshift... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse

Amazon Works to Speed Pick-Ups

After complaints that Amazon has been slow in picking up orders from various suppliers, the company has instituted some changes to ensure speedier pick-ups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-02 00:00:00 UTC ]
More news stories like this |

Prosveshchenie and Pearson in Educational Content Distribution Deal in Russia

Particularly because of a new government test in English proficiency for university applicants, language education is rising in importance and demand in Russia. Prosveshchenie reports it's working with Pearson on meeting the popularity of English training. The post Prosveshchenie and Pearson in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russia appeared

Digital Solutions in India 2018: Content Acquisition to Knowledge Delivery

Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #content acquisition #scholarly publishing #business models

Spotify Taps Condé Nast’s Dawn Ostroff as Chief Content Officer | People on the Move

[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim mahedy #economist covering #tech reporter #covering automation #tech ethics #silicon valley #lou ferrara #michael cahill

Spotify Taps CNE President Dawn Ostroff as Chief Content Officer | People on the Move

The Daily Beast Will Now Offer Exclusive Content to Paying Subscribers

The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek

[ AdWeek | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #daily beast #vanity fair #business insider

Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #digiday research

How B2B Publishers Are Driving Meaningful Engagement With Sponsored Content

One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #marketing partners

Snapchat is welcoming outside developers, but doesn't want to make the same mistakes as Facebook

Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations. In doing so, the video messaging app is following the footsteps of its rival Facebook, which first welcomed outside developers in 2007. That helped... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
More news stories like this |