Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc. Financial terms were not disclosed. In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday. Continue reading at 'AdWeek'
[ AdWeek | 2016-03-25 00:00:00 UTC ]
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Send your friends, family, and favorite bookstore and library workers warm holiday greetings with these 20 literary holiday cards! Continue reading at Book Riot
[ Book Riot | 2019-11-29 11:34:57 UTC ]
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The new B&N CEO has made some merchandising changes but says the real work to refurbish the stores will start in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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Store owners from BXsellers, PW's bookstore Facebook group, are prepping special promotions for Black Friday and Small Business Saturday, focusing on loyalty discounts and gift card bonuses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
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Shopping, cooking, a million holiday parties. In order to get it done—and actually enjoy yourself—you’ll need to be extra ruthless about prioritizing the important things. Here’s how. It’s touted as the most wonderful time of year, but for most professionals, it’s more like the most chaotic... Continue reading at Fast Company
[ Fast Company | 2019-11-25 05:00:29 UTC ]
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I've found the perfect Harry Potter Christmas decorations for your winter holiday, whether you like DIY projects or you prefer to buy. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:36:10 UTC ]
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We've compiled 50+ of the most magical Harry Potter crafts for your classroom, home decor, party decor, holiday decor, and, well, just for fun. Lumos. Continue reading at Book Riot
[ Book Riot | 2019-11-12 11:36:19 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller
[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at Advertising Age
[ Advertising Age | 2019-11-06 20:31:35 UTC ]
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As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek
[ AdWeek | 2019-11-05 23:00:52 UTC ]
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From the hugely popular to the lesser known, these are the best Audible books of 2019 that will make perfect audiobook gifts for anyone on your list. Continue reading at Book Riot
[ Book Riot | 2019-11-04 11:37:38 UTC ]
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Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
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In “Indulge Your Senses,” the Knitting Factory mastermind talks about cracking the code on catering to serious music fans. Continue reading at The Washington Post
[ The Washington Post | 2019-10-18 15:49:40 UTC ]
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When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 22:09:18 UTC ]
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Battelle technology that can drop drones from the sky has been acquired by a San Francisco startup specializing in defense against unmanned aerial devices. Dedrone has acquired the assets to DroneDefender for undisclosed terms. Looking like a science fiction blaster, the device disrupts... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-08 16:38:06 UTC ]
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Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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For those on your gift list who enjoy listening to great books, here are five narrated by top stars of stage and screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Adding an adult section to a children’s bookstore has been a profitable investment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-25 12:00:09 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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