Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc.  Financial terms were not disclosed.  In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday.   Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

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‘Little Scratch’ drops readers into the reality of a distressed mind

Rebecca Watson’s debut novel has a simple story line and an experimental approach. Continue reading at The Washington Post

[ The Washington Post | 2020-08-18 07:39:15 UTC ]
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Amazing DIY Comic Book Craft Ideas For Old Comics

Here are some great comic book craft ideas for things to DIY with the comics you don’t want any more but just can’t bear to let go. Continue reading at Book Riot

[ Book Riot | 2020-08-17 10:39:00 UTC ]
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Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek

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Century to publish Mind Geek's 'practical guide to a fulfilled life'

Century will publish Five Minute Therapy by Sarah Crosby, a.k.a. Instagrammer @TheMindGeek, in December 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-07-31 06:12:14 UTC ]
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Michael O’Mara and Mind to publish teen mental health guide

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It's time for the Mind Body Spirit genre to shed its missionary legacy

Throughout my life I’ve been a fan of Mind Body Spirit (MBS) books; in fact, I’m curently at book proposal stage for my own. In recent times, however, I have been less inclined to get excited about the launches I get invited to. Despite the camaraderie of fellow writers, the very visible lack of... Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 03:20:51 UTC ]
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Trigger Publishing acquires mindfulness guide for expectant parents

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Schwartz joins Audible as chief content officer

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Cincinnati startup beats out Lego, Scholastic for national award

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[ Silicon Valley Business Journal | 2020-06-10 17:11:55 UTC ]
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PRH Audio to release audiobook anthology for mindful living in lockdown

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Tampa Bay Wave launches latest cohort, featuring the next crop of startups you need to know

While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal

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Full Circle Bookstore: A Palace of Minds, by Yousef Khanfar

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In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

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Buster Books acquires Jess French's mindfulness-inspired picture book

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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

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PRH Ups Digital Efforts in the Covid Era

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What We're Reading - Lockdown Bank Holiday Edition

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The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

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Why a children's book startup is giving hazard pay during pandemic

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