Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc.  Financial terms were not disclosed.  In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday.   Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

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Amazon Charts: Keyes' Grown Ups takes the top spot

Marian Keyes' Grown Ups (Penguin) has leapfrogged Fiona Valpy's The Dressmaker's Gift (Lake Union) to claim the Amazon Charts' Most-Sold: Fiction top 20, in its second week in the chart.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 02:02:25 UTC ]
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Marian Keyes' Grown Ups reaches number one in five countries

Marian Keyes' latest novel Grown Ups (Michael Joseph) has reached number one in the fiction charts in five countries this week – a first for the bestselling author. Continue reading at The Bookseller

[ The Bookseller | 2020-02-13 19:00:47 UTC ]
More news stories like this | News stories tagged with: #marian keyes #reached number #fiction charts #bestselling author


Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
More news stories like this | News stories tagged with: #big stories #big part #multiple channels #unique opportunity


Canongate bags 'mind-blowing' book from neuroscientist Eagleman

Canongate has bagged a book on the brain to “blow your mind” by neuroscientist David Eagleman. Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 01:41:02 UTC ]
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New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
More news stories like this | News stories tagged with: #graphic novels #visual storytelling #literary agency


'Hillbilly Elegy' author launches VC fund to invest in Triangle startups

Investor J.D. Vance, author of the bestselling memoir “Hillbilly Elegy,” has launched a venture capital firm based in Cincinnati, according to multiple media reports. The Ohio native’s firm, Narya Capital, will invest in startups in the Raleigh, Durham and cities such as Salt Lake City,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-01-10 12:20:00 UTC ]
More news stories like this | News stories tagged with: #hillbilly elegy #marc andreessen #eric schmidt #memoir


Quick Thoughts About the Holidays (shelftalker)

Looking back on the holiday season from a part-timer who used to co-own the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-31 13:00:04 UTC ]
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Benji Davies | 'Most of my stronger ideas start fairly small, but they stick in my mind'

Author-illustrator Benji Davies reveals how his latest picture book spawned from a single sketch. Continue reading at The Bookseller

[ The Bookseller | 2019-12-25 06:16:49 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst


Audiobooks Are Very Easy to Gift-Wrap: Your Last-Minute Holiday Recs

Few gifts say I didn’t know what to get you like candles or gift cards. And for about the same price as that throw blanket or wine you were planning to wrap, an audiobook can make you the hero of any gift exchange (and they’re even easier to wrap than books). Choosing books for other […] Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-18 09:48:15 UTC ]
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4 of the Best Free Holiday Short Stories Online About Season’s Drama

If you find the holidays more foreboding than cheerful, find someone to relate to in these 4 free holiday short stories available to read online. Continue reading at Book Riot

[ Book Riot | 2019-12-16 11:35:47 UTC ]
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65% of owners buy their pets holiday gifts. Here’s what to get your dog.

There really is something to that “four-legged family member” mindset. If you’ve made it to this article, you’re probably at least thinking about getting a gift for your pet these holidays. You’re not alone: A 2018 report from Nielsen found that 65% of pet owners bought their pet a birthday or... Continue reading at Fast Company

[ Fast Company | 2019-12-13 11:05:20 UTC ]
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How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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Shipping Delays Frustrate Indies’ Holiday Season

Across the country, booksellers described mounting frustration with late deliveries this week as split and unfulfilled orders caused confusion and concern. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #news publisher


After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher


PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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Rain, Snow Don’t Dampen Indie Holiday Spirits

Indie booksellers report a solid start to this year’s abbreviated holiday season, with many customers preferring fiction to nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
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Amazon Reports Record Early Holiday Sales

Led by such categories and toys and fashion, Amazon had record sales between Thanksgiving and Cyber Monday. One book managed to make it onto the company's top-selling items over the period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-03 05:00:00 UTC ]
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