Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc. Financial terms were not disclosed. In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday. Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

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Photos: Convergence TV Summit with Leading Minds

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek

[ AdWeek | 2019-11-05 23:00:52 UTC ]
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21 of the Best Audible Books to Gift This Holiday Season

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[ Book Riot | 2019-11-04 11:37:38 UTC ]
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Restaurant software startup raises $5 million

Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
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City Winery’s Michael Dorf looks back at his ups and downs in the music business

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[ The Washington Post | 2019-10-18 15:49:40 UTC ]
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From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

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[ Advertising Age | 2019-10-11 22:09:18 UTC ]
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[ Silicon Valley Business Journal | 2019-10-08 16:38:06 UTC ]
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Digiday Video: How publishers are creating and monetizing their video content

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[ Digiday | 2019-10-04 04:00:07 UTC ]
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[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

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[ AdWeek | 2019-09-19 13:30:21 UTC ]
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