Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by publishing partners, including Hearst, Vice, BuzzFeed, NBC Universal, ESPN and others, through its self-serve ad platform.This is Snapchat's version of premium programmatic advertising, known in the industry as a private marketplace, and it melds the automated parts of digital ad buying with the control associated with more manual advertising services. Until now, if brands wanted ads to appear alongside specific publishers' content in Snapchat they had to go through the old-fashioned insertion order method. Brands could already buy Snapchat inventory through the platform's ad tech, but that previously didn't let them select specific publishers, or give publishers control over elements such as pricing. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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#ad inventory
#publishing partners
#including hearst
#nbc universal
#ad tech
Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
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Simon & Schuster UK has won the won the UK rights to two novels by journalist, director and... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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#uk rights
Booksellers Association calls in celebrity support for Books Are My Bag campaign after more than 500 closures since 2005The number of independent bookshops gracing British high streets has fallen below 1,000 – a third fewer than nine years ago, amid cut-throat competition from supermarkets,... Continue reading at The Guardian
[ The Guardian | 2014-02-21 00:00:00 UTC ]
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#growing power
#bigger problem
#tiny part
#major part
CodeMantra, the technology and service provider to publishers and other content companies, has been acquired by a Boston-based investment group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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#content companies
A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
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#blogging platform
#starting today
In a deal that adds 27 titles to its backlist, Graphic Arts Books has acquired the trade books and publishing rights of Companion Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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#trade books
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Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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#four-book deal
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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#mobile apps
#post meredith
#publishing partners
ReedPop, which produces New York Comic Con, C2E2 and other pop culture conventions, is launching a new and smaller all comics show to be held at the Jacob Javits Center in New York City, June 14 and 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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#comics show
Hodder Children’s Books has acquired Boyface, a debut series from children’s comedian... Continue reading at The Bookseller
[ The Bookseller | 2014-02-17 00:00:00 UTC ]
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#hodder children
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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#find love
#google hangout
#digital business
Japan’s Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.Rakuten’s purchase of the messaging and VoIP company follows its acquisitions of Canada’s ebook platform... Continue reading at PC World
[ PC World | 2014-02-14 00:00:00 UTC ]
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#$900 million
#e-commerce giant
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Simon & Schuster has signed the world rights to a new autobiography by Sex Pistols singer... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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#simon schuster
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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
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#video ads
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Bloomsbury has acquired the world rights to the final three titles in Sarah J Maas’ Throne... Continue reading at The Bookseller
[ The Bookseller | 2014-02-13 00:00:00 UTC ]
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#bloomsbury buys
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Satirical title has a print circulation of more than 220,000, ahead of The Economist and The WeekPrivate Eye held on to the number one spot among news magazines in the second half of 2013 with a print circulation of more than 220,000, ahead of The Economist and The Week.Ian Hislop's satirical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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#latest report
#digital editions
#exact replica
#cover price
#dennis publishing
Granta has bought a debut novel by London writer Mark Blacklock, based on the story of John... Continue reading at The Bookseller
[ The Bookseller | 2014-02-12 00:00:00 UTC ]
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The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
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#tech platform
#automated fashion
#started testing
#brand dollars
Open Road, the largest independent ebook publisher, has purchased E-Reads, which is the oldest. The deal, announced Monday, adds 1,200 titles to Open Road's catalog of more than 4,000 ebooks at a... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-11 00:00:00 UTC ]
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#open road
#announced monday