Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by publishing partners, including Hearst, Vice, BuzzFeed, NBC Universal, ESPN and others, through its self-serve ad platform.This is Snapchat's version of premium programmatic advertising, known in the industry as a private marketplace, and it melds the automated parts of digital ad buying with the control associated with more manual advertising services. Until now, if brands wanted ads to appear alongside specific publishers' content in Snapchat they had to go through the old-fashioned insertion order method. Brands could already buy Snapchat inventory through the platform's ad tech, but that previously didn't let them select specific publishers, or give publishers control over elements such as pricing. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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#ad inventory
#publishing partners
#including hearst
#nbc universal
#ad tech
Traditional book publishing has met its match in the founder of Blackprint press.Yaba Blay has no problem confessing that she is a "recovering overachiever." Which is not surprising since she is also currently a professor of Africana Studies at Drexel University in Philadelphia, co-director of... Continue reading at Fast Company
[ Fast Company | 2014-01-22 00:00:00 UTC ]
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#advisory board
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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#sold programmatically
Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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#post today
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A recent commentary in Jacobin raises the question of whether young people are being fed a lie about following their passionMany 20 and 30-somethings (if not those older and younger than that) grew up hearing the advice that all you need to do in life is "find your passion". The implication is... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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#vast majority
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A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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'39 Clues' author Patrick Carman says he knows Amazon is a convenient option, but suggests buying a book from an independent bookstore each time you buy from Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-17 00:00:00 UTC ]
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Palgrave Macmillan will publish a guide to the environmental crisis looming in Tibet by... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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#palgrave macmillan
The non-profit Copyright Clearance Center announced this week that is has launched an Open Access Resource Center in partnership with the Association of Learned and Professional Society Publishers (ALPSP). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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The company responded to reports about the demolition of the Manhattan building housing its flagship store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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#digital publishers
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Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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#nathan filer
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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#magazine media
Academic Yejin Choi says her algorithm can predict 'highly successful literature' with 84% accuracyAuthors, publishers and literary critics struggling to unlock the secrets of successful writing can breathe a sigh of relief, after a computer science professor has announced an algorithm that can... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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#extremely successful
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Bonnier Books New Markets has made its first acquisition in Polish publishing house Marginesy.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-10 00:00:00 UTC ]
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#bonnier books
Macmillan US has acquired recipe and cookbook website Cookstr. The website, founded in New York... Continue reading at The Bookseller
[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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Although she has yet to make an offer, a local author and blogger launched an Indiegogo campaign Monday to raise $15,000 by February 5 to purchase Main Street Books in St. Charles, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-07 00:00:00 UTC ]
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#local author
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Anova Books chief executive Polly Powell has acquired the entire shareholding of the company from... Continue reading at The Bookseller
[ The Bookseller | 2014-01-07 00:00:00 UTC ]
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US-based book recommendation and retail site Bookish has been acquired by ebook start-up Zola... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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#ebook start-
Influential venture investor Marc Andreessen isn't blinking an eye over Snapchat turning down a $3 billion buyout offer from Facebook. And don't count him among those who are worried that we are in another tech investment bubble. Those are a couple of the points made in an interview published... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-01-04 00:00:00 UTC ]
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#things digital
#andreessen horowitz