Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year-over-year and Greenberg expects Sharethrough to pull in $40 million in revenue next year. But to hit and potentially surpass that projection, Sharethrough needs to add more tier one publishers to its new platform, which places branded videos alongside publishers’ editorial content. To that end, the company has raised $5 million in its latest funding round, which was led by previous investors North Bridge Venture Partners and Floodgate. The key to getting premium publishers on board is showing them how a customized version of Sharethrough’s ad units would look, Greenberg said. The company’s platform has three template units, but if Sharethrough wants to pitch USA Today, for example, it needs to modify those units to make them specific to USA Today’s site layout. “It’s so early right now that I want to handcraft all of this,” he said. “In two years hopefully it will all be computer generated. But If I want to craft it perfectly with the exact right layout, I would rather craft it by hand.” Sharethrough has see-sawed in and out of profitability, Greenberg said, so the funding round will help the company finance product testing. At a more concrete level,... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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Seven Stories, the national centre for children's books, is making a final push to galvanise... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
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The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD
[ AllThingsD | 2012-12-29 00:00:00 UTC ]
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Random House US employees will all be receiving a $5,000 bonus this year due to the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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Employees at book publisher Random House are getting a little something extra in their fishnet Christmas stockings this year, a $5,000 bonus. The bonus, which will be the same for top editors as their secretaries, follows a particularly good year for the publishing house in... Continue reading at ABC News
[ ABC News | 2012-12-07 00:00:00 UTC ]
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Through exclusive interviews with Amazon's David Naggar, author Paolo Coelho, and others, we get behind the scenes of Amazon's Kindle Store launch in Brazil this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Writer Cathy Glass has reached one million in physical sales in the UK since her debut in 2007,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Mobile reading may revive entire genres of literature, such as mid-length novels and poems, which have fallen out of favor. Continue reading at The Atlantic
[ The Atlantic | 2012-11-28 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Canadian bookshop The Monkey's Paw has unveiled the Biblio-Mat, a random book dispenser built by Craig Small as an artful alternative to sidewalk discount bins. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-20 00:00:00 UTC ]
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