Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year-over-year and Greenberg expects Sharethrough to pull in $40 million in revenue next year. But to hit and potentially surpass that projection, Sharethrough needs to add more tier one publishers to its new platform, which places branded videos alongside publishers’ editorial content. To that end, the company has raised $5 million in its latest funding round, which was led by previous investors North Bridge Venture Partners and Floodgate. The key to getting premium publishers on board is showing them how a customized version of Sharethrough’s ad units would look, Greenberg said. The company’s platform has three template units, but if Sharethrough wants to pitch USA Today, for example, it needs to modify those units to make them specific to USA Today’s site layout. “It’s so early right now that I want to handcraft all of this,” he said. “In two years hopefully it will all be computer generated. But If I want to craft it perfectly with the exact right layout, I would rather craft it by hand.” Sharethrough has see-sawed in and out of profitability, Greenberg said, so the funding round will help the company finance product testing. At a more concrete level,... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-11 00:00:00 UTC ]
News tagged with:
#$40 million
#editorial content
#usa today
#york office
Further pressure on publishers to fall in line over the use of open access models is set to come... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this |
A dozen books a year? Some writers are accelerating the pace in this brave new world of ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dozen books
There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nick denton
#banner ad
Campaigning body the Children's Media Foundation has launched an initiative to attract a... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
More news stories like this |
HarperCollins UK saw revenues up over 5% year-on-year for the first quarter of 2012, c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins uk
#5% year-on-year
Soho Press, an independent publisher with a full-time staff of nine, is made up of a band of fiercely loyal book lovers. The press was taken over by publisher Bronwen Hruska in 2010.Juliet Grames, Soho’s senior editor, said, about working with her: “For our first 25 years we were a quality... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
#full-time staff
#juliet grames
#senior editor
#increasing numbers
After announcing plans to possibly spin off its NOOK business in January, Barnes & Noble enters into a partnership with Microsoft. The tech company invested $300 million in the new subsidiary (currently under the working title NewCo), a post-money valuation of $1.7 billion, equating to a... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announcing plans
#nook business
In the wake of its 2011 acquisition by Japanese e-commerce giant Rakuten, ebook retailer Kobo continues to make news. In a phone interview, CEO Mike Serbinis offered a look at the company’s plans and initiatives for the rest of the year. On the heels of Kobo’s plan to set up Kobo “stores within... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone interview
#provide access
#bookexpo america
Works that will be available for perusal will include Gutenberg's Bible, believed to be the first text ever printed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bodleian libraries
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital native
#mobile technology
#digital natives
#nonverbal cues
With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital newsstand
#issue media
#magazine publishers
#future growth
Continuing to diversify beyond its role as a printer, RR Donnelley made a reported $2.5 million investment in the catalog shopping app CoffeeTable, which allows tablet users to browse and purchase from multiple retailers’ catalogs directly w Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet users
#multiple retailers
#catalogs directly
Continuing to diversify beyond its role as a printer, RR Donnelley made a reported $2.5 million investment in the catalog shopping app CoffeeTable, which allows tablet users to browse and purchase from multiple retailers’ catalogs directly w Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet users
#multiple retailers
#catalogs directly
Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital business
E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this |
By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily basis
#finding ways
#publishing executive
When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company
[ Fast Company | 2012-03-01 00:00:00 UTC ]
More news stories like this |
RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
#industry mdash
Stora Enso has announced a restructuring plan that aims to cut costs in its annual magazine paper operation by about $63.6 million by third quarter 2013, with the goal of improving efficiency and productivity. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cut costs
#restructuring plan