Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year-over-year and Greenberg expects Sharethrough to pull in $40 million in revenue next year. But to hit and potentially surpass that projection, Sharethrough needs to add more tier one publishers to its new platform, which places branded videos alongside publishers’ editorial content. To that end, the company has raised $5 million in its latest funding round, which was led by previous investors North Bridge Venture Partners and Floodgate. The key to getting premium publishers on board is showing them how a customized version of Sharethrough’s ad units would look, Greenberg said. The company’s platform has three template units, but if Sharethrough wants to pitch USA Today, for example, it needs to modify those units to make them specific to USA Today’s site layout. “It’s so early right now that I want to handcraft all of this,” he said. “In two years hopefully it will all be computer generated. But If I want to craft it perfectly with the exact right layout, I would rather craft it by hand.” Sharethrough has see-sawed in and out of profitability, Greenberg said, so the funding round will help the company finance product testing. At a more concrete level,... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-11 00:00:00 UTC ]
News tagged with: #$40 million #editorial content #usa today #york office

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[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Authors support Oxfam land grab campaign

Writers Aminatta Forna, Kamila Shamsie, Paul Theroux and Henning Mankell have given support to a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Column: A Tumblr Ad Network? Why Not?

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[ AdWeek | 2012-10-04 00:00:00 UTC ]
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'Big' UK Nook push planned

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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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YUDU Media plans education push with new service

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[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

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[ AdWeek | 2012-09-07 00:00:00 UTC ]
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German media giant to grab ACP

Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
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Navy SEAL wrote 'No Easy Day' after being pushed out of SEAL Team 6

A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor

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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

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[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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E-book price-fixing: three publishers agree to pay $69 million to consumers

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[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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[ Engadget | 2012-08-30 00:00:00 UTC ]
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E-book Publishers Reach $69 Million Settlement With States

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[ PC World | 2012-08-30 00:00:00 UTC ]
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Random House grabs lead from Hachette

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Neil Gaiman signs a 5-book deal for the kids

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[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Bloomberg Businessweek Eyes Push Into UK Market

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