Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
News tagged with: #post setting #private exchanges

Other Publishing stories related to: 'Setting Up Your Own Private Ad Exchange'

By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned

Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media

Class is in Session: 9 Manga Set at School

Relive those school days with these manga set at school, from the more typical romance and comedy series, to science fiction and horror. Continue reading at Book Riot

[ Book Riot | 2023-02-27 11:31:00 UTC ]
More news stories like this | News stories tagged with: #school days #manga set #comedy series #science fiction #manga

SCBWI Sets Flight to 2023 Golden Kite Awards

The Society for Children’s Book Writers and Illustrators announced its annual Golden Kite Awards on February 24, along with the annual Sid Fleischman Humor Award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-25 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book writers #children’s book

Oral Argument Set in Internet Archive Copyright Case

A federal judge is ready to hear oral arguments for summary judgment in a closely watched copyright case over the scanning and lending of library books, some four months after final briefs were submitted by the parties and more than two years since the case was first filed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #federal judge #summary judgment #library books #final briefs

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media

NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced

Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Do box sets matter in the Spotify era?

Musicians and studios put loads of time and money into special edition commemorative releases, most of which will never be experienced by listeners. From The Velvet Underground to Joni Mitchell, it seems everyone is rolling out a special edition box set these days. Just look at the last few... Continue reading at Fast Company

[ Fast Company | 2023-01-28 03:00:00 UTC ]
More news stories like this | News stories tagged with: #joni mitchell #early november #hardcover book

U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make

Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen

Private Equity, Strategic Purchases Drove Acquisitions in 2022

While big deals dominated publishing acquisition activity in 2021—led by Clarivate’s buying ProQuest for $5.3 billion—acquisitions in 2022 were more a mix of private equity and niche purchases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #private equity

Lachlan Murdoch seeks to draw Private Media chairman Eric Beecher into lawsuit against Crikey

News Corp co-chair pushes to extends defamation lawsuit against the independent media companyFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch is seeking to draw Private Media chairman Eric Beecher... Continue reading at The Guardian

[ The Guardian | 2022-12-22 01:17:18 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp

LibLearnX Set to Debut In-Person Event In New Orleans

The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #library community #in-person edition

LibLearnX Set to Debut In-Person Event in New Orleans

The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #library community #in-person edition

Robin Wall Kimmerer: Reimagining Currencies of Exchange Through Indigenous Wisdom

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-28 09:52:10 UTC ]
More news stories like this | News stories tagged with: #emerging stories #emergence magazine #online publication #sacred connection #narrated essays

Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

Lauren Groff’s next novel is set in the 17th-century American wilderness.

That’s the same perilous American wilderness that almost killed Leonardo DiCaprio, except 200 years younger, sprier and, one would assume, significantly more bear-ful. Now, I don’t know how many bears feature in three-time National Book Award finalist, Guggenheim fellow, and winner of the Story... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-30 16:33:32 UTC ]
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7 Books Set in Pakistan

On her first day at an American high school, the protagonist of my novel, Hira, faces a dilemma. She considers herself well-read, but as she rifles through a thick textbook in her English Literature class, she realizes that none of the American authors in there are familiar to her. It is 2010,... Continue reading at Electric Literature

[ Electric Literature | 2022-09-22 11:00:00 UTC ]
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