Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
News tagged with: #post setting #private exchanges

Other Publishing stories related to: 'Setting Up Your Own Private Ad Exchange'


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


20 Must-Read Historical Fiction Books Set in India

India is a land of great linguistic, cultural, and religious diversity. Here are 20 of the best examples of historical fiction set in India. Continue reading at Book Riot

[ Book Riot | 2023-06-15 10:32:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


‘Eat, pray, pander’: mixed reactions after Elizabeth Gilbert pulls Russia-set novel

Author’s decision to remove The Snow Forest from publication because of Russia-Ukraine war sparks intense debateMixed reactions have met the decision by the US novelist Elizabeth Gilbert to withdraw her forthcoming novel The Snow Forest from publication after receiving criticism for its Russian... Continue reading at The Guardian

[ The Guardian | 2023-06-13 13:48:07 UTC ]
More news stories like this | News stories tagged with: #mixed reactions #snow forest #penguin random house #memoir


Pundits Weigh in on Gilbert's Decision to Pull Russian-Set Novel Over Ukrainian Backlash

While many authors and critics condemned Elizabeth Gilbert's choice to pull her forthcoming novel 'The Snow Forest' from Riverhead's publishing schedule, two contrary statements from PEN America and the Authors Guild show there is no consensus over the controversy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #snow forest #publishing schedule #pen america #authors guild


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book


Illinois set to become first state to end book bans

Governor JB Pritzker expected to sign bill that would block state funding for public libraries and schools that ban booksGovernor JB Pritzker is expected to sign a bill that would make Illinois the first state to legislate to end book bans – by punishing publicly-funded institutions that attempt... Continue reading at The Guardian

[ The Guardian | 2023-05-30 10:00:33 UTC ]
More news stories like this | News stories tagged with: #state legislature #public schools #ban books #public libraries


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media


Otto Penzler Sets Up Shop at ThrillerFest

The owner and operator of the Mysterious Bookshop in Lower Manhattan, the oldest bookstore in the U.S. specializing in mysteries and thrillers, said his duties running Mysterious Press don’t leave him with enough time to interact with customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #oldest bookstore #bookstore #bookshop


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


20 Must-Read Indigenous Historical Fiction Books Set In North America

These compelling Indigenous historical fiction books cover hundreds of years and take place all across North America. Continue reading at Book Riot

[ Book Riot | 2023-04-11 10:36:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with: #print media #constant stream #libraries


Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with: #trouble-making dragon #copyright infringement #striking similarity #picture book #fire-sneezing dragon #john lewis #self-published author #self-published book


Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #24-hour period #taking place #hear back #years back #audiobook


4 Amazon privacy settings you should change right now

Like most big tech companies, Amazon collects large amounts of data on its users, in part of the purpose of targeting ads and training its Alexa voice models. Look in the right places, though, and much of this data collection can be minimized or prevented, and you can even opt out of... Continue reading at PC World

[ PC World | 2023-03-22 10:45:00 UTC ]
More news stories like this | News stories tagged with: #targeted ads #worth taking #voice recordings #voice commands #fire tablets #kindle e-readers #kindle


Publishers, Internet Archive Set for Key Hearing Today

After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #legal wrangling #summary judgment #internet archive


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


20 Must-Read Historical Fiction Books Set in China

From sweeping epics of ancient history to stories set in the 1990s, here are 20 beautiful Chinese historical fiction books to read now. Continue reading at Book Riot

[ Book Riot | 2023-03-16 10:31:00 UTC ]
More news stories like this | News stories tagged with: #stories set #historical fiction


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned