Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
News tagged with: #post setting #private exchanges

Other Publishing stories related to: 'Setting Up Your Own Private Ad Exchange'


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


Aconyte Books Sets a New Novel Series in the World of a Lovecraftian RPG

Aconyte Books, the U.K.–based fiction imprint of games group Asmodee Entertainment, will adapt game settings from the 'Call of Cthulhu' tabletop RPG into novel series set in Regency and Victorian England. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #series set #victorian england #fiction imprint


Judge Sets Second Hearing on Motion to Block Texas Book Rating Law

In the initial round of oral arguments over whether to block Texas's controversial book rating law, federal judge Alan D. Albright primarily challenged the state's position, and said he would issue a ruling before the law's September 1 effective date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #oral arguments #block texas


Amazon hardware VP Dave Limp set to retire after almost 14 years

Dave Limp, Amazon’s Senior Vice President of Devices and Services, has announced his pending retirement from the company. Limp has been with the company for nearly 14 years and, as his title suggests, oversaw Amazon’s transition into dedicated hardware devices like Kindle e-readers,... Continue reading at Engadget

[ Engadget | 2023-08-15 18:23:15 UTC ]
More news stories like this | News stories tagged with: #pending retirement #title suggests #kindle e-readers #$5 billion #buy things #revenue streams #jeff bezos #kindle


Simon and Schuster is Being Sold to a Private Equity Firm for $1.6 Billion

The 99-year-old publishing company is being sold to private equity firm KKR for $1.62 billion. The original sale to PRH was for $2.2 billion. Continue reading at Book Riot

[ Book Riot | 2023-08-08 13:23:36 UTC ]
More news stories like this |


Paramount Global sells Simon & Schuster to private equity firm KKR. Here’s what to know

The sale comes after Paramount failed to sell the book publishing giant to Penguin Random House. Iconic American publishing company Simon & Schuster has a new owner. On Monday, the publisher was acquired by private equity firm KKR in a $1.62 billion deal. Here’s what you need to know.Read... Continue reading at Fast Company

[ Fast Company | 2023-08-08 08:50:00 UTC ]
More news stories like this | News stories tagged with: #american publishing #book publishing


Simon & Schuster purchased by private equity firm KKR for $1.62 billion

Simon & Schuster has been sold to the private equity firm KKR, months after a federal judge blocked its purchase by rival publisher Penguin Random House because of concerns that competition would shrink the book market Continue reading at ABC News

[ ABC News | 2023-08-08 02:22:18 UTC ]
More news stories like this | News stories tagged with: #simon schuster #book market #publisher penguin


Paramount Agrees to Sell Simon & Schuster to KKR, a Private Equity Firm

The deal, for $1.62 billion, will put control of a cultural touchstone in the hands of a financial buyer. Continue reading at The New York Times

[ The New York Times | 2023-08-07 23:51:30 UTC ]
More news stories like this |


Simon & Schuster sold to private equity firm KKR for $1.62bn

Paramount Global has sold the publisher after a federal judge blocked rival Penguin Random House from buying itSimon & Schuster has been sold to the private equity firm KKR, months after a federal judge blocked its purchase by rival publisher Penguin Random House because of concerns that... Continue reading at The Guardian

[ The Guardian | 2023-08-07 21:05:30 UTC ]
More news stories like this | News stories tagged with: #paramount global #book market #publisher penguin #penguin random house


PW Sets AI Webinar for September 27

Artificial Intelligence: Revolution and Opportunity in Trade Publishing, a half-day online program, will run the afternoon of September 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #trade publishing


Germany Funds Book Industry Exchange With Ukraine at €900,000

This exchange program, coordinated by the Börsenverein, brings together organizations in Germany and Ukraine to promote the book industry. The post Germany Funds Book Industry Exchange With Ukraine at €900,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-26 14:24:20 UTC ]
More news stories like this | News stories tagged with: #book industry


How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


20 Must-Read Works of Historical Fiction Set in Mexico

Want to read more historical fiction set in Mexico? We've got you covered with these 20 absolute must-read books! Continue reading at Book Riot

[ Book Riot | 2023-07-11 10:31:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


'Blade Runner 2033: Labyrinth' is a new game set between the two movies

Annapurna Interactive is developing a game based on the iconic science fiction film Blade Runner. The game’s set between the events of Blade Runner and Blade Runner 2049, so you can get some closure as to what Deckard was doing before meeting up with Ryan Gosling in an abandoned casino or... Continue reading at Engadget

[ Engadget | 2023-06-29 19:38:28 UTC ]
More news stories like this | News stories tagged with: #blade runner #ryan gosling #early version #takes place #original film #outer wilds #donut county #great taste #release date #science fiction


The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


20 Must-Read Historical Fiction Books Set in India

India is a land of great linguistic, cultural, and religious diversity. Here are 20 of the best examples of historical fiction set in India. Continue reading at Book Riot

[ Book Riot | 2023-06-15 10:32:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


‘Eat, pray, pander’: mixed reactions after Elizabeth Gilbert pulls Russia-set novel

Author’s decision to remove The Snow Forest from publication because of Russia-Ukraine war sparks intense debateMixed reactions have met the decision by the US novelist Elizabeth Gilbert to withdraw her forthcoming novel The Snow Forest from publication after receiving criticism for its Russian... Continue reading at The Guardian

[ The Guardian | 2023-06-13 13:48:07 UTC ]
More news stories like this | News stories tagged with: #mixed reactions #snow forest #penguin random house #memoir