Sandow’s Success Is Anything but Traditional

[caption id="attachment_170661" align="alignright" width="241"] Adam Sandow[/caption] When Adam Sandow was founding his namesake company in 2003, his goal was to build a media business that would allow him to innovate and do things differently. “What we didn’t want to do is focus on the few basic revenue streams that publishers usually depend on, which is national advertising and subscriptions,” says Sandow's CEO and chairman. Since then, Mr. Sandow has worked to expand the company's portfolio of businesses—which now includes an in-house printing and content studio, a newsstand network at private airports and a research lab, among others—even though he says the core is still rooted in media. NewBeauty and the first Colorado-based local edition of Luxe Interiors + Design were launched in 2005, but not long after that in 2007, Sandow ventured into the direct-to-consumer space with Test Tube by NewBeauty, which he says was the first beauty subscription sampling program. Following that, Luxe was expanded into new markets and created both a local and national advertising sales model that allowed the brand to grow at a compound annual growth rate of 26% over 14 years. A decade ago, Mr. Sandow also launched a newsstand company, Media Jet, which owns the rights for distributing print magazines at private airports, which has scaled to over 300 locations.. Aimed at reaching a very affluent audience, the newsstands sell both Sandow brands and partner titles, accounting for over... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-05 20:00:09 UTC ]
News tagged with: #taking risks #substantial amount #risky move #beta testing #major city #run ads

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