Salesforce.com Inc., which makes America’s dominant sales-tracking software, agreed to buy Tableau Software Inc. in an all-stock deal valued at $15.3 billion that it said will help give customers more ways to analyze data. The takeover will mark Salesforce’s largest deal to date, according to data compiled by Bloomberg. Co-Chief Executive Officers Marc Benioff and Keith Block have been chasing new markets to reach an annual revenue goal of as much as $28 billion by fiscal 2023. Benioff has helped Salesforce increase revenue at a rapid clip by acquiring more than 60 companies in 20 years. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” Benioff said in a statement Monday. “It’s truly the best of both worlds for our customers.” Tableau will remain headquartered in Seattle and will continue to be led by CEO Adam Selipsky, a former Amazon.com Inc. executive who has been transitioning Tableau’s software tools to cloud-based subscriptions. With Tableau, Salesforce will be able to help companies tap into data they have, make smarter decisions and boost innovation. IDC projects worldwide spending on technologies and services that enable digital transformation to reach almost $2 trillion in 2022, according to the statement. Tableau software quickly turns raw data into easily understandable dashboards and charts. The company has been broadening its product line to include data cleanup and machine learning tools,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 16:51:13 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Graphic novelists Sandra Marrs and John Chalmers, known jointly by their company name Metaphrog, have won The Sunday Herald Scottish Culture Awards 2016 for Best Visual Artist. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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The liquidation specialist Gordon Brothers Group and the financial services and media company Bloomberg L.P. have both expressed interest in the beleaguered retailer, which filed for bankruptcy last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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Liverpool University Press has acquired the Aris & Phillips list of around 400 backlist and forthcoming titles from publisher Casemate. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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With analysis of a "slow erosion" of sales and much more, Nielsen's Romance Book Summit is a mix of research analysis and thematic exploration at the Romance Writers of America's gathering. The post For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-13 00:00:00 UTC ]
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In a deal that expands its ebook distribution capabilities, Independent Publishers Group has acquired ebook distributor Inscribe Digital from parent Isolation Network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Debut psychological thriller Behind Closed Doors by BA Paris (Mira) is Amazon Kindle's number-one selling ebook this year to date, according to its summer 2016 report disclosing the latest retail trends for the e-commerce giant. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday
[ Digiday | 2016-07-06 00:00:00 UTC ]
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Biteback is to publish the story of charity Kids Company by its founder Camila Batmanghelidjh. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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Subscription audio- and ebook streaming service Storytel has bought Sweden’s oldest and largest publisher, Norstedts Förlagsgrupp, for £12.5m from Swedish co-operative union and retail group, KF (Kooperativa Förbundet). Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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Independent company, Prolific North, is unhappy about the streaming giant’s new ‘N’ logo, unveiled this week.The Netflix logo is at the centre of a David and Goliath tussle with a digital media company in the north of England which said it bears a striking resemblance to its own company... Continue reading at The Guardian
[ The Guardian | 2016-06-22 00:00:00 UTC ]
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Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Hannah Griffiths, formerly fiction and paperback publisher at Faber, has been appointed as the new head of literary acquisitions at independent television, film and digital production and distribution company All3Media. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Penguin Random House UK is partnering with Waterstones, Gatwick Express and The Reading Agency as it ramps up publicity for the paperback of Go Set a Watchman, publishing with PRH commercial paperback imprint Arrow. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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John Murray Press m.d. Nick Davies on award wins and remaking a venerable brand. Continue reading at The Bookseller
[ The Bookseller | 2016-06-14 00:00:00 UTC ]
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The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
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Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age
[ Advertising Age | 2016-06-10 00:00:00 UTC ]
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German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading at Digiday
[ Digiday | 2016-06-08 00:00:00 UTC ]
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Not to say that it's something in the water, it's often noticed by international observers that the two major publishing markets have different entertainment-genre priorities. The Americans love love. For the Brits, good literature is murder. The post Crime Pays in the UK: Could It Have to do... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-08 00:00:00 UTC ]
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