At Frankfurt's annual Rights Directors Meeting, Wuping Zhao told the audience that Chinese publishers acquired rights to 15,592 foreign titles in 2011, up from just 1,664 in 1995. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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#publisher offers
#actual people
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Apple began offering its three-month-old music streaming service as well as movies and electronic books in China on Wednesday, promising a library of content geared toward its most important market outside of the U.S.Apple Music, the iPhone maker's answer to streaming services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Penguin Books is to reissue H G Wells’ The Rights of Man, with a new introduction by Ali Smith. Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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At the annual Diamond Retailer Summit, held last week in Baltimore, the distributor reported that industry sales are up overall. However, comics publishers are tinkering with their publishing programs to compensate for slowing growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-28 00:00:00 UTC ]
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Granta Books has acquired “exquisitely written” novel about China’s “revolutionary” history by Madeleine Thien. Editorial director Bella Lacey acquired UK & Commonwealth rights excluding Canada to Do Not Say We Have Nothing from Sarah Chalfant at the Wylie Agency. Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
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#book publishing
Helen Sun, CEO of Beijing Ingenta Digital Publishing Technology, shares her best practices for launching a joint venture publishing partnership in China. The post Best Practices for Launching a Publishing Joint Venture in China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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#apple doesn
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#worth investigating
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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#financial services
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Little, Brown has signed a book by Ensaf Haidar, the wife of imprisoned Saudi Arabian blogger Raif Badawi. Richard Beswick won world English language rights, excluding America, in an auction to Raif Badawi, The Voice of Freedom: My Husband, Our Story from Barbara Zitwer at the Barbara J Zitwer... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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#book marketing
The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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#18th september
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The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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Iles, as part of a panel at the AJC Decatur Book Festival, talked about the contribution that authors and journalists have to make in reviving unsolved cases of murdered black men. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-16 00:00:00 UTC ]
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Exclusive: Two Barcelona literary agents launch The Spanish Bookstage, a new online rights and licensing platform for Spanish-language book titles. The post The Spanish Bookstage: A New Platform for Spanish Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-16 00:00:00 UTC ]
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#spanish rights
When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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#smaller businesses
#free suite
#post content
A Slate piece on first-person writing has prompted debate in the digital media community. We asked editors at BuzzFeed, Jezebel and other leading sites to weigh in on the importance of such pieces – and why there is a gender divideOn Monday, Laura Bennett’s Slate piece on the boom of... Continue reading at The Guardian
[ The Guardian | 2015-09-15 00:00:00 UTC ]
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#ve heard
Your company, China Publishing Group, has announced a “going global” strategy. Where are you looking to expand: into more mature markets such as the US and Western Europe, or developing industries like Brazil or India? Continue reading at The Bookseller
[ The Bookseller | 2015-09-12 00:00:00 UTC ]
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#western europe