Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 23/08/2011 - 15:22 David Nicholls' One Day (Hodder), the adaptation of which hits cinemas later this week, was comfortably the bestselling book at UK booksellers last week. The novel, first published in 2009, sold 60,410 copies across all printed... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
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#bbc worldwide
#uk-based publisher
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Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:45 Sainsburys has signed an exclusive deal with independent publisher Constable & Robinson to sell Joan Collins new book. Publishing director at C&R Andreas Campomar said the company hoped to reach a wider audience for... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:49 Waterstones m.d. James Daunt has accused publishers of being lax in not paying enough attention to the physical quality of books while warning bricks and mortar bookshops will not survive unless they are good enough. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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#long term
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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It's no secret that Borders was hemorrhaging money long before it sought chapter bankruptcy protection five months ago. Because of the company's shaky finances, most publishers began transitioning sales to other outlets long before the bankruptcy filing. Even so, the crippled chain moved a lot... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-22 00:00:00 UTC ]
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#months ago
Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be... Continue reading at AdWeek
[ AdWeek | 2011-07-11 00:00:00 UTC ]
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#big thing
The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times
[ The New York Times | 2011-06-27 00:00:00 UTC ]
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#media decoder
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Written By: Charlotte Williams Publication Date: Mon, 27/06/2011 - 08:53 Pottermore has responded to retailers' frustrations over being unable to sell the Harry Potter ebooks, saying the idea was to "ensure ease of availability across all reading devices". read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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#reading devices
Written By: Philip Jones and Charlotte Williams Publication Date: Thu, 23/06/2011 - 11:53 J K Rowling has confirmed that she will release paid-for ebook versions of her incredibly successful Harry Potter books from her new website Pottermore "in partnership with J K Rowlings publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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